ConversionXL
FEBRUARY 3, 2020
Here’s the problem: Every other poor schmuck in every other vertical has used the exact…same…photograph. The most notorious faux pas was in 2004, when competitors Dell and Gateway used photos from the same photo shoot in their “Back to School” promotional material. But did it stop there?
ConversionXL
OCTOBER 14, 2014
Here’s the problem: Every other poor schmuck in every other vertical has used the Exact. The most notorious faux pas was in 2004, when PC competitors Dell & Gateway used photos from the same photo shoot in their “Back to School” promotional material. Photograph. Meet The Everywhere Girl. But did it stop there?
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ConversionXL
APRIL 23, 2019
Make it easy for visitors to find what they’re looking for (clear navigation, search, etc.). Information architecture should also include little things, like deciding that products on a search page should be ordered by price not name. For coffee grinders, do people search by blade size? Think search page or a sign-up form.
ConversionXL
MARCH 19, 2013
Make it easy for visitors to find what they’re looking for (clear navigation, search etc). Information architecture should also include little things like deciding that products on a search page should be ordered by price rather than by name. Maybe they’d like to search by blade size? Not much room for opinions here.
YoungUpstarts
MAY 6, 2015
Google continues to evolve and refine its search algorithms over time, leading more businesses to turn to paid advertising models to get the exposure they seek in the multi-channel, multi-device world. It works by compiling a list of the best vendors in a specific vertical that share some commonality – location, for example.
Seeing Both Sides
AUGUST 16, 2012
In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel. That is, build a massive database of travel information that provided a white label search engine for travel sites like Expedia and Travelocity. Big Data meets travel…in 2000.
thebarefootvc
MARCH 5, 2017
Out of curiosity, I just did a quick Google search on social cybernetics and found this article comparing and contrasting AI and the study of cybernetics. We talk to Amazon’s home robot Alexa to ask for the day’s weather, and many of us are more likely to ask Google Home for information than do a Google search on our phone.
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