SoCal CTO

JUNE 9, 2010

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Through advertising or direct sales, these sites harvest intent. You could just outspend. You could use brute force to get the word out. Now, thanks to social media, you don't have to outspend.

Fractional CTO 248

Fractional CTO Startup Venture Capital Cofounder 248

Duct Tape Marketing

MAY 5, 2011

The purpose of the War of Art was to inspire other writers, artists, musicians, or anyone else attempting to channel his or her creative energies. He has also developed a large and loyal following in the creative community with his short non-fiction work titled The War of Art : Break Through the Blocks and Win Your Inner Creative Battles.

Small Business 56

Small Business RSS Marketing Social Media 56

Duct Tape Marketing

MAY 17, 2011

She is the co-author of the best selling book – Content Rules Okay, I’m Creating Content How Do I Get Someone to Read It 5 So you’ve done it: You’ve taken the plunge and launched a blog, or a YouTube channel, a regular radio show. You’re elated and energized; your boss is thrilled! All rights reserved.

Small Business 35

Small Business Social Media Matching RSS 35

Duct Tape Marketing

SEPTEMBER 15, 2016

If you’re tired of trying to crank out endless marketing initiatives and manage the high costs of advertising in hopes of generating returns, you’re not alone. But perhaps paid advertising isn’t where your focus should be. Nielsen research has shown that over 92% of consumers trust peer reviews over other forms of advertising.

Social Media 28

Social Media Sweden Audience Advertising 28

Software By Rob

MARCH 26, 2015

I first captured this pattern in my notebook in early 2009, but I didn’t have enough data to be confident in the theory. The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – that means a one-time sale product, with a single traffic channel.

Bootstrapping 41

Bootstrapping Technical Review SEO Revenue 41

Software By Rob

MARCH 26, 2015

I first captured this pattern in my notebook in early 2009, but I didn’t have enough data to be confident in the theory. The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – that means a one-time sale product, with a single traffic channel.

Bootstrapping 27

Bootstrapping Technical Review SEO Revenue 27

Software By Rob

MARCH 26, 2015

I first captured this pattern in my notebook in early 2009, but I didn’t have enough data to be confident in the theory. The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – one that only requires a single traffic channel. all at once.

Bootstrapping 36

Bootstrapping Technical Review SEO Revenue 36