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What is Brand Equity in Marketing? (How to Become Memorable)

ConversionXL

Coca-Cola has brand equity that makes people gravitate towards it. In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Why brand equity matters now more than ever. Brand equity. It’s the safer bet. Every day in the U.S.,

Equity 94
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Praying to the God of Valuation

Both Sides of the Table

There were startups and a software industry but barely. Between 2006–2008 I sold both companies that I had started and became a VC. SEEING THINGS FROM THE VC SIDE OF THE TABLE While I was a VC in 2007 & 2008 those were dead years because the market again evaporated due the the Global Financial Crisis (GFC). It was 1991.

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Making Your Business Sellable

Duct Tape Marketing

Alison founded Obok Consulting in 2020 after two years in private equity where she was responsible for getting businesses ready for purchasing and helping them through the acquisition process. Prior to her PE experience she founded and grew Behavior Care Specialists (BCS) in 2006. Please leave us a review on Apple Podcasts here !

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Cracking The Code: State of the SaaS 13: Q1 2010 Sentiment

Cracking the Code

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Cracking The Code on Facebook. software. (10). Software 2.0: Friday, March 12, 2010. State of the SaaS 13: Q1 2010 Sentiment. Subscribe to: Post Comments (Atom). Add RSS feed.

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Software Startup Myths Debunked

www.singlefounder.com

I’d like to take a few minutes to dispel the top five myths of software startups. I could point to countless examples of mediocre software being unleashed upon the general population, after which people like you and me have to help replace it with something decent. In fact, not having one can be more helpful than anything else.

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Will Work for Equity - Investing in Clients - Arizona Bay

www.inc.com

Business Software. Will Work for Equity. Dave Graham Business Venture Capital Private Equity GlobalLogic Inc. Last spring, Dave Graham , founder of software consulting firm Arizona Bay, learned that a major client, Jumpstart Automotive Media, had been acquired for more than $80 million. Human Resources (HR). Advertising.

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Cracking The Code: Building Your SaaS Sales Compensation Plan

Cracking the Code

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. If you assume a 20% cost of capital (typical for equity, debt is generally cheaper), then getting an upfront payment for one additional year on a $10k MRR contract saves you $24k.