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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line?

.Net 119
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Entrepreneurs are Everywhere Show No. 25: Nigel and Vaughn Caldon and Kerry Frank

Steve Blank

The radio show airs on SiriusXM Channel 111 (weekly Thursdays at 1 pm Pacific, 4 pm Eastern). Kerry Frank co-founded Comply365 in 2007 with her husband. Tune in Thursday at 1 pm PT, 4 pm ET on Sirius XM Channel 111. . That’s really inspiring me to go after what’s already out there. ” . …

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10 New Israeli Startups, Hear Them Roar

VC Cafe

VisualBee is an exciting plug-in for PowerPoint 2007/2010 for automatic enhancement of presentations. PlugWallet is a payment method based on a personal device (key), email address and password, which enables you to pay, receive and transfer money over the Internet easily, without compromising your security and privacy. 7) VisualBee.

Startup 111
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How Fran Kerr Turned Her Acne Prone Skin Into A Profitable Blogging Empire

Entrepreneurs-Journey.com by Yaro Starak

I met Fran back in 2007 and realized she had the talent to go after the blogging business model. This interview is one of the most exciting successful blog case studies I have ever shared with you. This is the story of Fran Kerr , who created HighOnHealth.org , a blog about acne treatment, skin care and alternative health.

France 102
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Market Saturation: Is It Too Late For You To Make Money Online?

Entrepreneurs-Journey.com by Yaro Starak

These hundreds of millions of web surfers still have a need to be fulfilled, and the internet is the best channel available today in terms of reach, ease of entry and low cost experimentation for an aspiring entrepreneur to fulfill that need. So how do I make the bulk of my money online? They clearly have a need.

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30 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

In 2007, I left my career to become a stay-at-home mom. I monetize my content with Google Adsense and the Grammarly affiliate program. The Grammarly affiliate program pays.20 I have a mix of incredible clients across multiple industries, while also continuing to give back to the nonprofit sector. Photo credit: Alice Anderson.

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28 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

It was on YouTube where I found other people who are also battling acne and they inspired me to start my YouTube channel and share my own acne experience to the world. After spending thousands of dollars on different treatments and countless products, I finally found what works for me and shared it on my YouTube channel.