9 Case Studies That’ll Help You Reduce SaaS Churn
ConversionXL
AUGUST 21, 2014
Using an aggregated set of over 15 billion actions analyzed by Mixpanel each month during August, September, and October 2013, they were able to establish new, industry specific benchmarks for retention. When looking closely at the verticals above, they found that two forces were at play—instant gratification and customization.
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