2007 Demand Salary Viral 
www.forentrepreneurs.com
FEBRUARY 2, 2010
To compute the cost to acquire a customer, CAC, you would take your entire cost of sales and marketing over a given period, including salaries and other headcount related expenses, and divide it by the number of customers that you acquired in that period. (In For more on the topic of Viral Growth, refer to my blog post on that topic here.)
Cracking the Code
JANUARY 22, 2009
However, it does not mention whether there is a base salary associated with the plan and if so what it is. Id appreciate any comments on how this would change as a base salary is added to the mix. I would also love to know more about your thoughts of how Base salary gets baked into the OTE plan. Is there a base salary?
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Cracking the Code
NOVEMBER 13, 2008
Fifteen CFOs participated - about half of them from Bessemer portfolio SaaS companies (Cornerstone On Demand, Intacct. ► 2007. (10). Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. Rethink vertical segmentation: Healthcare? Is Government a good idea? ► 02/24 - 03/02.
Occam's Razor
AUGUST 22, 2011
" ~ Digital Careers: "How can I get a bigger salary? The Awesome Power of Visualization 2 -> Death and Taxes 2007. Solving For The What & The Why: On-demand Webinar. Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions. Digital Careers: "How can I get a bigger salary?
Cracking the Code
OCTOBER 10, 2008
Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Philippe Botteri.
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