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Okay, I'm Creating Content How Do I Get Someone to Read It 2.

Duct Tape Marketing

5000 2006-2010), a leading self-service direct marketing provider to over 100,000 small businesses. Read all five posts in today’s series and come back each day this week for five new posts in this great educational series and another chance to win. Janine Popick Janine Popick is the CEO and co-founder of VerticalResponse (Inc.

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Businesses Must Manage the Twitter Conversation

Both Sides of the Table

My intuition is that this is why when Twitter initially took off (around the time of SxSW in 2007) it was an open “publish to the world” platform and the trend continued. Capture the data – the currency of online direct marketing prior to Twitter was the email address. So why is this important for businesses?

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Is There a Valuation Bubble for Social Media Companies (and if so, is it Bursting)?

Pascal's View

This time, the debate centers on the “favored few” Social Media venture backed companies that have brought tremendous windfalls to a select group of venture funds and management teams, both pre- and post-IPO. It is also now evident that these inflated valuations have not proven to be sustainable in the public markets.

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Tuesday Guest Stars :: Small Business Marketing Blog from Duct.

Duct Tape Marketing

Brian Halligan Brian Halligan is CEO & Co-Founder of HubSpot , a marketing software company he co-founded four years ago to help businesses transform the way they market their products by “getting found&# on the internet. 5000 2006-2010), a leading self-service direct marketing provider to over 100,000 small businesses.

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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

We have to do Email Marketing. We have to do Social Media. Bonus: Here's one of my favorite articles… all the way from 2007 but chock full of pithy valuable lessons for all of us regardless of our field: 41 Timeless Ways to Screw Up Direct Marketing. We have to do Search Engine Optimization.

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Top 5 Reasons to Include Email Marketing in Your Business Plan

Up and Running

Even though global IPO markets may now be showing a bit of an uptick, indicative of the trend of new company formations after the abysmal depths of 2007 to 2010, any entrepreneur who has been trying to raise capital for a new venture does not have to be told that money is tighter than ever and investors have taken risk aversion to new heights.

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Google VP: Here's How to Get Bought By Us

mashable.com

Jobs Events Try Our New Social News App Welcome to Mashable! Google integrated Admeld with its additional DoubleClick and Invite Media acquisitions. In July 2007 Google acquired web security and archiving company Postini for $625 million. billion in April 2007. billion in April 2007. DoubleClick. DoubleClick.