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Marketing and Growth Lessons for Uncertain Times

ConversionXL

It can also keep your employees employed or help you retain your job—a modicum of security in uncertain times. These companies tend to over rely on reducing the number of employees. Hyundai’s Assurance program, which debuted during the 2007–08 financial crisis, is a great example. But nothing gets better if we stand still.

Marketing 121
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Cracking The Code: Hard times.

Cracking the Code

Lehman Bank employees stage a protest by blockading the entrance to the Banks Headquarters. Impact of the recession on SaaS Sales&Marketing pr. ► 2007. (10). SaaS business metrics: why are they different? Best Venture and Technology Podcasts for 2007. Cracking The Code. Monday, October 27, 2008.

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Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking the Code

Build Employee Software. Employees are now powerful customers, not just their managers! SaaS companies use different metrics to calculate renewals. Impact of the recession on SaaS Sales&Marketing pr. ► 2007. (10). SaaS business metrics: why are they different? One caution on Law 2, item 4, Churn.

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Cracking The Code: United Breaks Guitar and more!

Cracking the Code

When I complained at the United Airlines desk, the employee looked at me in disdain, saying that this was not enough to be called a "damage" and that - of course - she could not do anything for me. Impact of the recession on SaaS Sales&Marketing pr. ► 2007. (10). SaaS business metrics: why are they different?

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Lessons Learned: About the author

Startup Lessons Learned

In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honored with a TechFellow award in the category of Engineering Leadership. Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed.

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Cracking The Code: Happy New Year 2008!

Cracking the Code

You have been 2,950 to visit the site in 2007 and you looked at 3,920 pages. Looking back at 2007, I wanted to give a quick overview of the investments I have been involved with, since I have not blogged about any of them yet. This has proven to be true in 2007 and we will see how resilient these trends are in a recession.

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McKinsey highlight #1 - Cracking The Code - Yes

Cracking the Code

we started to tackle the plant food service where the 2,000 employees had their daily lunch. As I was queuing up for lunch, I realized that the employee in charge of adding the parmesan on each pasta plate was using a normal spoon and was VERY generous - a bit TOO generous for the acute eye of a cost cutting project leader.