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Marketing and Growth Lessons for Uncertain Times

ConversionXL

Jocz , you may need to change how you segment your audience: Marketers typically segment according to demographics (“over 40,” say, or “new parent” or “middle income”) or lifestyle (“traditionalist” or “going green”). Hyundai’s Assurance program, which debuted during the 2007–08 financial crisis, is a great example. Image source ).

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The Past, Present and Future of Gender Lens Investing

Austin Startup

While the value of diverse teams and women in leadership are relatively new topics in the business world, the field of gender lens investment is even newer. No uniform metrics or standardized criteria currently exist to compare actual fund portfolios to determine gender impact in terms of women’s leadership profile.

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12 Terrific Coworking Spaces in Chicago

crowdSPRING Blog

Since 2007 it’s helped find, fund, and nurture technology companies out of its 65,000 square foot workspace in downtown’s Lyric Opera building. This coworking space gets its name from the Great Chicago Fire of 1871, but not to commemorate the fire itself. Merchandise Mart Plaza. Suite 1212. 4101 North Broadway. 1516 W Carroll Ave.

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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

So it’s a using the idea of our ability to create compelling, wonderful, engaging, inspiring, thought leadership-orientated content as a means of changing the behavior of a consumer. So, it’s something that gets infused into the broader marketing strategy. So I think there’s an opportunity for both things to be true.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

There were chat rooms, discussion groups, dating, classified ads – you name it. ones were enhanced because they coincided with hardware that allowed us to capture more content instantly – namely images and video – otherwide Web 2.0 In May 2007 there were fears that Google was becoming a monopoly.

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The Entrepreneur’s Essentials #7: A call to action for CEOs on selling

Austin Startup

The largest exit we received this year was from BounceX (formerly named Bounce Exchange), which has a very strong selling culture from the CEO down. If you haven’t read about why, here is my post that explains the name in detail (hint: it is about a truly amazing woman, my mom). Seven is a very important number to me?—?the part two ?—?the

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People-First Capitalism

Reid Hoffman

What’s some of the ways that that kind of informs your leadership? And it was 2007. And I think one of the things that we’ve learned is, when I came to Silicon Valley in 2007, we were starting Airbnb in 2008, it was a marketplace. I won’t name other entrepreneurs. We’ve had I think an 11-year relationship.