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How Can We Really Measure The ROI of Optimization?

ConversionXL

However, you have to have a predictable traffic stream (ie PPC) and even then it is rough. For example, if my PPC advertising is consistent over an 8 week period, I can make a flawed but useful comparison of the before and after effects – because I’m comparing a segment rather than ‘all traffic behaviour’. Word-of-Mouth.

PPC 48
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Why Your Business Needs An App

YoungUpstarts

In our internet-obsessed world, business owners need to understand things like search engine optimization (SEO, which is the practice of making a web presence as appealing as possible to search engines ) and pay-per-click (PPC) advertisements. And, these days, there’s even more to worry about. It wasn’t always this way.

PPC 113
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The Complete Small Business Marketer's SEO Toolkit :: Small.

Duct Tape Marketing

Below is a list of the tools many SEO pros turn to when they want to initially size a site up. By familiarizing yourself with and using these tools you can turn yourself into a much more informed consumer of paid SEO services as well as enable yourself to quickly spot competitive opportunities for your business.

SEO 69
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Blending Paid Social with Organic Social :: Small Business.

Duct Tape Marketing

The impact on SEO alone can make this an attractive place to invest real dollars and Facebook’s growing importance for marketing is poised to threaten Google’s stranglehold gained through our dependence on organic search. Note: There have been some updates since I published th. 5 Practical Tips for Gett. :

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Highest Duty: The Search For What Really Matters

Duct Tape Marketing

This episode of the Duct Tape Marketing Podcast is brought to you by Hostgator, where you’ll get 24 hour live support via chat, phone or email, 1-click WordPress installs, easy-to-use website builder, design services, marketing services like SEO and PPC, and for my listeners: a 30% Discount. Go to www.Hostgator.com/promo/ducttape.

Search 28
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Knowledge

Occam's Razor

The Awesome Power of Visualization 2 -> Death and Taxes 2007. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Search Engine Optimization (SEO) Metrics & Analytics. 2007 Predictions: Web Analytics.

Analytics 124
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32 Business and Life Lessons: What I Learned Running Companies on 4 Different Continents

ConversionXL

This was in 2007. I offered myself as an internet marketer (doing SEO, PPC and so on). I was the very first internet marketing and SEO company in Panama. In the process of seeking my goal in life I discovered that there’s not a single good resource on the internet on finding life purpose. They all declined.

Panama 124