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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., See Page 269. :).

Analytics 135
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"Dear Avinash": Be Awesome At Comparing KPI Trends Over Time

Occam's Razor

One of these days my hope is that Web Analytics vendors will A] Make it easier for us to add the annotations and/or B] Mine other sources and automatically add context / tribal knowledge as Google Trends does today. In aggregate trends can hide insights and hence "dirty" the data. Get the tribal knowledge, paste it in.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Friday, October 10, 2008. The Bessemer 10 laws of SaaS - Fall 2008 Release. When we first published Bessemer’s Top 10 Laws for Being "SaaS-y" in early 2008 in conjunction with our annual invitation-only SaaS CEO Summit, we were overwhelmed with the positive response and feedback we received. Philippe Botteri.

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Web Analytics Segmentation: Do Or Die, There Is No Try!

Occam's Razor

I have said: All data in aggregate is "crap" Because it is. One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Acquisition. Of course Yahoo! All visits.

Analytics 124
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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Way back in 2008, an obscure SaaS company called Zuora started talking—loudly and endlessly—about the “ subscription economy. Articles, case studies, and eGuides, like this analytics whitepaper written by, you guessed it, a company offering call-center analytics software. Create movement-first content to build credibility.

B2B 133
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Special: The 56 Israeli Companies Exhibiting in Mobile World Congress 2011

VC Cafe

Mobile analytics – measuring the impact of mobile and increasing customer engagement (Check out G-Stat). Data mining-based Customer analytics. Logia offers Mobile Operators a range of solution for their Apps Stores starting from Content Aggregation, Billing aggregation to full white labeled Apps Store. Mce Systems.

Mobile 103
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2011 Consumer Internet Predictions

Lightspeed Venture Partners

We got everything from price comparison engines to aggregated user reviews to one-click checkout. Competition shifts from user acquisition to user retention. Facebook’s self service platform is still a relatively inefficient market, allowing savvy, analytical marketers to quickly and cheaply gain market share.

Internet 114