ConversionXL

FEBRUARY 19, 2016

You know all about vanity metrics , and how you shouldn’t be obsessed with them. That question is to unique to each eCommerce store but if you rely on SEO traffic you are surely not going to remove reviews.”. PPC – Goal is traffic & conversions (Focus on ROI for conversion)”. Traffic Without Conversions is Worthless.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift. Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. There are four reasons, again from Web Analytics: An Hour A Day, from 2008 (!):

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. If you’re still doing SEO by optimizing for keywords, you should know: it’s not 2008 anymore. What about PPC? Lets say you run an ecommerce store with an average transaction value of $50.

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

MAY 18, 2010

So it was with absolute delight that I wrote a detailed post about the release of Advanced Segmentation feature in Google Analytics in Oct 2008: Google Analytics Releases Advanced Segmentation: Now Be A Ninja! But a typical set of metrics you'll evaluate will hopefully represent a spectrum of success, like for example.

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). 2008 process.

San Antonio 86

San Antonio Metrics B2B Analytics 86