2009 Acquisition Customer Development Retention 
Startup Lessons Learned
SEPTEMBER 22, 2008
is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)
steveblank.com
JULY 8, 2011
Reply Crystal Williams , on April 12, 2009 at 10:38 am said: Hi Steve! I am both an avid entrepreneur and book worm but must admit to having not read most of the books on your list. It is certaintly a great list to motivate me to get reading again. Keep up the great work! … Thanks!
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YoungUpstarts
NOVEMBER 28, 2011
By Peter Fader, author of “ Wharton Executive Education Customer Centricity Essentials: What It Is, What It Isn’t, and Why It Matters “ I often use the metaphor of fishing as a way to explain new customer acquisition. This is essentially the firm’s market share amongst its existing customers.
Startup Lessons Learned
APRIL 14, 2009
Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? Some products have relatively obvious monetization mechanisms, and the real risks are in customer adoption. April 14, 2009 3:09 PM Eric Santos said. Great post!
Startup Lessons Learned
MARCH 24, 2009
Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. March 25, 2009 9:16 AM Jesse Farmer said. March 25, 2009 9:19 AM Eric said.
Startup Lessons Learned
DECEMBER 14, 2009
Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# And this is true outside of games. They get focused solely on growth.
Startup Lessons Learned
OCTOBER 7, 2008
The App Store is a channel for customer acquisition. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. Acqusition competition is how new apps get new customers. Retention competition is how you get people to come back to your app.
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