2011 Channel Customer Development Sales 
Steve Blank
JULY 7, 2015
My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Eric Ries , entrepreneur and author of the New York Times bestseller, The Lean Startup. Eric was the very first practitioner of my Customer Development methodology which became the core of the the Lean methodology. Taking My Class.
Steve Blank
MARCH 26, 2019
So in 2011, with support from the Stanford Technology Ventures Program (the entrepreneurship center in the Stanford Engineering School), we created a new capstone entrepreneurship class – the Lean LaunchPad. If you had dropped by in 2011, the first time I taught the class, and then stuck your head in today, you’d say it was the same class.
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YoungUpstarts
APRIL 19, 2017
In e-commerce, retaining customers is essential to the survival of your business. It has long been known that keeping a customer is much cheaper than acquiring a new one, as those customers tend to be far more receptive to sales and promotions after they have made an initial purchase with you.
Steve Blank
APRIL 20, 2021
Shawn immediately said the name I had given the four steps was confusing – I had called it market development – he suggested that I call it Customer Development – and the name stuck. In the Roku case study we’ve chosen three execution branches: (1) delivery platforms, (2) sales channels, and (3) chip platforms.
Steve Blank
FEBRUARY 10, 2016
Funding challenges and other issues founders face in the early days of starting up were the focus of interviews with the latest guests on Entrepreneurs are Everywhere , my radio show on SiriusXM Channel 111 (airing weekly Thursdays at 1 pm Pacific, 4 pm Eastern). Tune in Thursday at 1 pm PT, 4 pm ET on Sirius XM Channel 111.
Steve Blank
FEBRUARY 3, 2015
Hershey just bought Krave Jerky, a team in our 2011 Berkeley Lean LaunchPad class, for >$200 million. These new entrants disrupted their food categories by offering high quality proprietary recipes, outsourcing their manufacturing, and using their cash and resources on sales and marketing to build distribution and a differentiated brand.
Steve Blank
MARCH 15, 2011
By now the nine teams in our Stanford Lean LaunchPad Class were formed, In the four days between team formation and this class session we tasked them to: Write down their initial hypotheses for the 9 components of their company’s business model (who are the customers? what distribution channel? what’s the product?
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