Remove 2012 Remove Acquisition Remove B2C Remove Cost
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[Review] The Rise Of The New East

YoungUpstarts

They should also consider launching online B2C or B2B platforms incorporating mobile and social-commerce. Faced with the rising costs of labour, materials and land in Chinese cities, companies are increasingly sourcing from other Asian countries like Vietnam, Indonesia, Pakistan and Bangladesh. A “China + 1″ Strategy.

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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

It wasn’t quite a flip from B2C to B2B, but it was close. SiriusDecisions Rearchitected Demand Waterfall (2012). I also liked the DemandGen Framework because it considered customer expansion revenue in addition to the acquisition side , which is covered by the SiriusDecisions models. Image source ). Image source ).

Demand 101
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Freemium vs. Free Trial: Which Gets You More Paying Customers (Not Just Freeloaders)?

ConversionXL

Freemium and free-trial strategies can reduce customer action costs (CACs). The biggest gap in any venture is that between a service that is free and one that costs a penny. Lincoln Murphy cites a 3% conversion rate for SaaS and B2B web apps; a 2012 article on several leading platforms suggested a range between 1 and 10%.

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How to Build a Product Launch Strategy

ConversionXL

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. The model was introduced in 2012, back when there was still low consumer awareness around electric cars.

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

2012 was runner-up with just 10.96%, indicating rapid growth in the industry in recent years. But in the worst-case scenario, they become a branding liability and an actual cost center if margins and fraud aren’t properly managed.” (via Are you aware of your cost per acquisition on other channels? Image Source.

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Scaling is Hard, Case Study: TripAdvisor

Seeing Both Sides

Going B2C was daunting and not in our core DNA,” Kaufer remarked. After a few weeks of watching no click throughs, Kaufer executed his second pivot: a cost per click model (now known as CPC). The chart below shows their financial performance over the last few years, with forecasted 2012 revenue of $767M and EBITDA of $339M.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

September 19, 2012, 9:32 p.m. In early 2011 an acquisition by a Fortune 500 company fell apart. Copyright 2012 Dow Jones & Company, Inc. Consumer Services (B2C). Low Cost Franchises. See a sample reprint in PDF format. Order a reprint of this article now. SMALL BUSINESS. A Yahoo spokeswoman declined to comment.