Agile VC

APRIL 17, 2011

Now that Google’s acquisition of ITA is closed, following lenghty FTC review, it would appear Kayak is poised to proceed with their IPO in the coming months. =. Financial Snapshot: 2010 Revenue: $170 million. Revenue growth: 51% YoY (2010), 1% YoY (2009), 131% YoY (2008). Distribution revenue is CPC and CPA. .

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). It just happens to be large, dominant and willing to share revenue with you. Take for example, an eCommerce company.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

crowdSPRING Blog

APRIL 6, 2015

Customer Acquisition Cost. The result of this simple is your CPA, or Cost per Acquisition and this is the key to understanding whether your marketing tactics are working for you or not. The second half of CPA is known as CLTV, or Customer Lifetime Value. Small Business and Startups: End-of-Year Mishegoss, 2013!

Metrics 48

Metrics CPA Lean Marketing 48

Up and Running

DECEMBER 9, 2014

Skype became part of Microsoft so I was at Microsoft for two years and then in September of 2013 I left Microsoft and GroupMe to start Fundera which is an online marketplace for small business loans. Three, I’m a book keeper, accountant or CPA and other. Three, I’m a bookkeeper, accountant or CPA or other.

Small Business 95

Small Business Finance Forecast Metrics 95

ConversionXL

MARCH 13, 2013

Wowzers rock on, but after stuffing around with payment processors for months I finally put up my buy now button in January 2013 ($9 / month) and guess how many people signed up?…. Total revenue – Yes total revenue is generally a vanity metric. Great you’ve got revenue. Get more revenue? It was a big lesson.

Metrics 111

Metrics Analytics Aggregator Revenue 111

Occam's Razor

DECEMBER 9, 2013

One that reflects the customer expectations of 2013. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Hence none of you will mis-understand that recommending a focus on CPA in stage four means you run the company to the ground because you ignore business fundamentals! [A Beat Motrin.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

AUGUST 9, 2016

We rarely hold people responsible for Traffic Acquisition accountable, we rarely hold people responsible for Site Design and Merchandizing accountable. Question time for your Acquisition, Design and Merchandizing team. It has been a great way to immediately influence revenue for my ecommerce engagements. A lousy 17%.

Analytics 60

Analytics Metrics eCommerce PPC 60