2014 B2C Campaign Naming 
ConversionXL
MARCH 6, 2019
For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. A successful campaign needs to break video messaging into chunks that can capture busy top-of-funnel scrollers (short videos) and more engaged middle- and bottom-of-funnel viewers (longer videos). A 6-second video to “seed the idea.”
VC Cafe
JULY 15, 2021
Worldwide mobile app revenues in 2014 to 2023 (in billion U.S. As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. I’d get off the plane and there’d be 5,000 high school kids cheering my name with cars welcoming me to the country.
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Occam's Razor
SEPTEMBER 15, 2014
In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters. Step 1: Tag every shared link with campaign tracking parameters.
ConversionXL
FEBRUARY 3, 2017
For example, one affiliate program might pay Kim a commission whenever a visitor she referred leaves their name and number. An impressive 23.63% became affiliates in 2014. According to the benchmark report, most affiliates work in the B2C space (79.45%). Keep them updated about new offers, products and seasonal campaigns.
ConversionXL
MARCH 10, 2017
Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).
ConversionXL
APRIL 11, 2016
Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. However, it’s changing from picture, name, title, quote to more attention-grabbing, authentic forms. In some cases, you might have an entire marketing campaign to go along with your video.
Occam's Razor
NOVEMBER 18, 2014
You see the big ones named, the hidden mysterious ones, you can unmask using a mouse hover. It would be nice to see all the sites named, but it is kind of nice that it forces you to internalize the big ones, likely where you can have the biggest impact, and then look at the small ones. We know the optimization that is required.
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