article thumbnail

19 Psychological Tactics for Successful Crowdfunding Campaigns

ConversionXL

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Before launching your campaign, build your community reputation. donating to your campaign). Strategy: Trigger Their Self-Awareness.

article thumbnail

Should Startups Use a Controversial Marketing Campaign?

The Startup Magazine

Creating a controversial marketing campaign may initially seem like a cool idea if implemented well. But there is always a chance that your well-intended, feather-fluffing campaign may backfire. Consider some of the possible highs and risky downfalls of implementing a controversial marketing campaign.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Improve Cash Flow

Up and Running

Develop new marketing campaigns to boost sales. If sales are stagnating—or even if they’re not—from time to time, you might want to consider retooling your marketing campaigns. When you look to adjust your marketing campaigns, focus on increasing dollars per customer from your existing target market. The best part?

Forecast 114
article thumbnail

LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. A successful campaign needs to break video messaging into chunks that can capture busy top-of-funnel scrollers (short videos) and more engaged middle- and bottom-of-funnel viewers (longer videos). A 6-second video to “seed the idea.”

Video 129
article thumbnail

Giving Tuesday: Five Ways to Engage Your Board

Board Effect

If Giving Tuesday is a new concept for your organization, how can you get your board excited about starting a Giving Tuesday campaign this year? Here are five easy steps to get your fellow directors on board with starting a Giving Tuesday campaign: Put it on your agenda. Outline a Giving Tuesday campaign for your board.

article thumbnail

5 common mistakes to avoid in mobile commerce

The Next Web

Remember the last time you entered your name, billing information, shipping information and credit card number on a 4-inch screen? Unless you have experienced success with QR codes in your mobile marketing campaigns, shy away from them. As of January 2014, 51 percent of email is opened on a mobile device.

Mobile 137
article thumbnail

25 Entrepreneurs Discuss The Entrepreneurs That Best Represents Innovation and Disruption

Hearpreneur

When I think of innovation, the name Marc pops into my mind. In 2013, he successfully executed a summer campaign that included larger models with the help of Hollywood superstar Beyonce- known for her body positivity and great confidence. He's the type of entrepreneur who has the vision and willingness to change the world.