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Metrics That Matter Most for 2014 (free PDF)

Life Beyond Code

We want to know the number o connections, number of followers, number of pageviews, number of minutes someone spends on our website, number of clickthroughs, number of times the shopping cart was abandoned, number of repeat visitors, number of new visitors. We want to improve on the metrics for the sake of improving on the metrics.

Metrics 130
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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

you have a landing page that would suitably match buy used diesel 2014 ford focus) , rather than the parent brand of a product ( ford focus, or buy used ford ), do it. Themes Improve Quality Score and Ad Rank Metrics. None of those metrics are magic bullets to real ROI, but they can be used to improve performance.

PPC 114
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Though it may seem obvious, according to the CMO Survey , which collected responses from Fortune 1000, Forbes Top 200, and other high ranking Marketers, found that the state of analytics even now in 2014, is quite dismal. Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics.

Analytics 113
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How to Optimize Videos for Conversions

ConversionXL

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Wistia shows which metrics can be used to help you measure various factors (e.g. via a form.

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