View from Seed

AUGUST 30, 2016

Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Thank you for reading our insights and our story.

Social Media 185

Social Media B2B North America Media 185

Occam's Razor

SEPTEMBER 15, 2014

Here's a graph that shows how US adults consume media, it shows time in hours. Media-Mix Modeling/Experimentation. The team at Google has done a great job of having the end-to-end view there across Acquisition, Behavior and Outcomes. It does not matter if you are a B2B or B2C or A2K, you will always see this.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

FEBRUARY 3, 2017

Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. Are you aware of your cost per acquisition on other channels? According to the benchmark report, most affiliates work in the B2C space (79.45%). Social Media – 60.16%. So, who are these affiliates?

Affiliate 48

Affiliate Programming Marketing PPC 48

VC Cafe

SEPTEMBER 24, 2021

What is less obvious is the growing number of Unicorns that grew in the consumer space in Israel and how diverse they are: consumer health, consumer insurance, media, music, gaming etc. Israel was historically known for semiconductors and cybersecurity but it’s now punching above its weight in consumer (B2C), gaming and commerce.

Lock-up Period 218

Lock-up Period Merger IPO 218

ConversionXL

MARCH 21, 2017

Social media has risen like a phoenix from these ashes and represents a unique opportunity for smart marketers to reach customers in different ways. As social media use has become ubiquitous, influencers and celebrities have come to prominence on each new social network. A 2015 study found companies make $6.50 Not a bad ROI.

Marketing 78

Marketing B2C Social Media Channel 78

Occam's Razor

JULY 22, 2013

If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost). Are they a lost cause? What about innovation?

Framework 163

Framework Marketing Metrics Audience 163

Duct Tape Marketing

JANUARY 8, 2015

“Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”. Here are 4 key reasons that inbound marketing is the right investment for small businesses who are looking for an effective marketing method for customer acquisition.

Marketing 28

Marketing North America Lead Generation B2B 28