Beyond Lead Gen: How To Optimize B2B Sales Enablement
ConversionXL
MARCH 4, 2016
The biggest new trends, according to a 2015 Gartner study , are cloud, mobility and the use of data and AI in decision-making. A 2015 global study of 2000 B2B buyers and sellers by Accenture shows that B2B buyers have high expectations for engagement. And typical success metrics for them would look like: email open rate.
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