2015 Audience Campaign CPA 
Up and Running
FEBRUARY 9, 2015
Those of you that have had the opportunity to go to college, I am quite sure that you probably know someone who is a CPA and someone who is a lawyer and you want to add those two people to this kitchen cabinet as well because you need professional advice. Melinda: I think your vision is your big picture vision for your life.
Occam's Razor
MARCH 30, 2017
You set your desired outcomes (target CPA, ROAS, enhanced CPC) and let intelligence help you get to your goals – sans human micro fidgeting! Most manual touch (even with a tool) search campaigns take into account three or four signals. Yes, a silo but so much better than 2015. Here’s one illustrative example. Time of Day.
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Hearpreneur
SEPTEMBER 16, 2015
A photo posted by CEO Blog Nation : I am CEO (@ceoblognation) on Sep 16, 2015 at 10:40am PDT. #1 When I chose Love Publicity, I was looking for a name that represented what I stood for (without using my name), that was universal (appeal to all audiences), and also catchy (you could play on words). 1 – Simple, Easy to Remember.
ConversionXL
FEBRUARY 3, 2017
You might then decide to start an affiliate marketing program to help you reach new audiences. Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. Email Marketing.
Up and Running
MAY 28, 2015
We recently had Tim Berry, Palo Alto Software founder and business planning expert, present our Bplans audience with his latest advice on lean business planning. Of those, how many will buy, and without spending a lot of time on it, you see that here we have unit sales from a hypothetical email campaign. You don’t need a CPA.
Occam's Razor
MARCH 25, 2014
You are able to contribute content on these channels, you are able to engage with the audience, you are able to control the conversation/your presence a bit. I even abandoned CPA (not enough focus on what makes the ads good). And we focus on one of the most precious thing you can get from an audience on any rent channel: Attention!
ConversionXL
MARCH 21, 2017
That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. A 2015 study found companies make $6.50 Image Source. Tactics change, though. Not a bad ROI.
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