Remove 2015 Remove B2C Remove Campaign Remove Media
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18 Entrepreneurs Reveal The Pivot They’re Making in Their Business in 2020

Hearpreneur

What we realized is that SMS marketing campaigns are significantly more effective for us than email campaigns when qualifying the interest of new potential customers. However, using SMS marketing with those new potential customers is extremely effective and those make up the bulk of our marketing campaigns. 8- More automation.

SMS 85
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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

The biggest new trends, according to a 2015 Gartner study , are cloud, mobility and the use of data and AI in decision-making. CMS: Create more engaging content by combining various types of media like documents, webpages and videos into one link. Email campaigns, Cold calling. It starts with sales enablement. Image Source.

B2B 48
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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Here's a graph that shows how US adults consume media, it shows time in hours. The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters. Media-Mix Modeling/Experimentation. Step 1: Tag every shared link with campaign tracking parameters. Tag your mobile website.

Analytics 141
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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. According to the benchmark report, most affiliates work in the B2C space (79.45%). Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. Social Media – 60.16%.

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The Data-Driven Marketer’s Guide to Influencer Marketing

ConversionXL

That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. A 2015 study found companies make $6.50 Image Source. Tactics change, though. Not a bad ROI.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. What about grabbing the incredible mobile opportunity by the throat and truly delivering for utility marketing and executing for mobile 2015 ? You are B2C or B2Q or Non-profit or an Adult-oriented business.

Framework 163
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How to Optimize Videos for Conversions

ConversionXL

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. In 2015, another study found that marketers ranked video as the second most effective type of content. In some cases, you might have an entire marketing campaign to go along with your video. Example: Vidyard.

Video 48