2015 B2C Media Metrics 
ConversionXL
MARCH 4, 2016
The biggest new trends, according to a 2015 Gartner study , are cloud, mobility and the use of data and AI in decision-making. CMS: Create more engaging content by combining various types of media like documents, webpages and videos into one link. And typical success metrics for them would look like: email open rate.
Occam's Razor
SEPTEMBER 15, 2014
Here's a graph that shows how US adults consume media, it shows time in hours. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Media-Mix Modeling/Experimentation. Tag your mobile website.
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View from Seed
AUGUST 30, 2016
These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. “Users” is interesting, but the engagement metrics and value of users is where real success comes into play. But how are networks truly measured? Thank you for reading our insights and our story.
Occam's Razor
JULY 22, 2013
My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. Are they a lost cause?
ConversionXL
MARCH 21, 2017
Social media has risen like a phoenix from these ashes and represents a unique opportunity for smart marketers to reach customers in different ways. As social media use has become ubiquitous, influencers and celebrities have come to prominence on each new social network. A 2015 study found companies make $6.50 Not a bad ROI.
ConversionXL
APRIL 11, 2016
Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. In 2015, another study found that marketers ranked video as the second most effective type of content. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc.
Austin Startup
MAY 29, 2019
This lesson was first shared at Lucky7 on January 15, 2015. In contrast, our definition of social commerce meant social media, or word of mouth, applied in a commerce environment. In investing in B2C, we also look for network effects but usually those are created rather than natural.
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