Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. Brands that will stand-out in 2016 will leverage the power of the community and create a strong ROI based on measurable data-backed decisions. Come for our first 2016 digital marketing workshop on Jan 15 (3pm to 6pm) in Delhi, India.

Analytics 100

Analytics Social Media Marketing Media 100

Duct Tape Marketing

NOVEMBER 2, 2023

Duct Tape Transcript Email Download New Tab Speaker 1 (00:13): John Jantsch (00:08): Hello, and welcome to another episode of the Duct Tape Marketing Podcast. I always stayed there until that team was counter million in annualized revenue, which was around 2016. This is John Jantsch, and my guest today is Peter Caputa. powered by

Metrics 74

Metrics Analytics Forecast Software Review 74

Brandanew

FEBRUARY 15, 2016

You want the customer to read, get wowed and be interested to contact you if you’re a B2B player. Many of us forget that most purchasing decisions- B2B included- are emotional, not necessarily rational. Share the same stories consistently on all your channels from social media to blogs to emails to physical retail (YES!)

Product 100

Product Michigan B2B California 100

Occam's Razor

MAY 2, 2017

Outcomes: Autograph Pre-orders | Email Signups Behavior: Unique Page Views (Gallery) | Bounce Rate (Mobile) Acquisition: Visits | Click-to-delivery Rate. It is pretty clear from their site that email is a very big deal for them – and an ideal very cheap marketing / acquisition strategy for them – hence the micro-outcome are Email signups.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

APRIL 3, 2018

How many emails do you get cc’d or bcc’d on? Assign content & channels for each experience. Identify your channels. email: use data to send highly personalized message by pulling data from across sources (e.g. Ezra Firestone – What Works in Email Marketing Right Now. On avg $1 spent on email returns $38.

Retention 106

Retention Artificial Inteligence Channel Email 106

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110