Remove 2016 Remove B2C Remove Channel Remove Viral
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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

For instance, the research conducted by The Economist revealed that searches for environmental goods have grown by 70% since 2016. TikTok and Influencers One viral video on TikTok can reach 1.5 In 2023, personalization will remain a critical aspect of e-commerce trends, whether you are B2B or B2C.

eCommerce 185
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

The same video content likely works well in other channels. Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ).

Video 129
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How to get your mobile app discovered in 2021

VC Cafe

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. What are the main channels for app marketing and distribution today? Think with Google study 2016 – How people discover, use and stay engaged with apps ( Source Think with Google and Ipsos).

Mobile 190
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Startup Benchmarks

VC Cafe

In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. If nothing else, for its simplicity (back of the napkin) but also for the fund’s commitment to keep updating the metrics since 2016. Source: The SaaS Napkin.

B2C 141
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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

TJ Parker (@tjparker) August 25, 2016. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Referrals (generating direct customer referrals and new revenue channels with fellow local business owners). pic.twitter.com/LDrlNyH8mR. — Data Warehouse.

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B2B Influencer Marketing: 4 Strategies that Move the Needle

ConversionXL

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. We add the project to Viral Content Bee and include the influencers’ usernames in the project name. Pick your brand channel that has the most engaged community (i.e. Send company swag.

B2B 110
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How to Optimize Videos for Conversions

ConversionXL

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. The State of Video in 2016. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. But even they struggle to repeat their original success. 55% do so daily.

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