ConversionXL

FEBRUARY 11, 2016

To craft a PPC ad that’s so compelling people are happy to click it. If PPC has been around since 1996 , why doesn’t it happen more often? The Current State of PPC. Not only 78% of marketers feeling “really good” about their PPC success in 2015, but 60% believe the PPC market has improved over 2014.

PPC 48

PPC Matching Campaign San Francisco 48

Brandanew

DECEMBER 21, 2015

ECommerce sales during Christmas tend to see a big surge as customers prefer the quietness of at home shopping compared to the hassles of finding parking and a store full of people. To make sure you aren’t losing out on valuable sales, advanced planning and a good strategy is vital. You’ve got this! Start here.

eCommerce 100

eCommerce Sales Social Media Campaign 100

ConversionXL

NOVEMBER 17, 2015

Of course, some industries are more affected by the holiday season than others… In 2015, eMarketer predicts that total retail sales will increase 5.6% while online retail sales will increase 13.9%. Thanks largely to Christmas and Boxing Day, late December is also a peak time for eCommerce sales. Does it match up?

Technical Review 48

Technical Review eCommerce Conversion Mobile 48

Duct Tape Marketing

MAY 4, 2016

WordStream – Service that manages PPC campaigns, but great info too. Sales Playbooks– This includes the creation of specific actions aimed at mining, generating, nurturing and converting leads. Pipedrive – Visualize your sales pipeline and keep the line moving. Further Reading: How to Create Killer Sales Playbooks.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Well, the truth is that there are a lot of “it depends” situations in PPC, as Shuki Mann of LIXFIX explains… Shuki Mann , LIXFIX : “Is $1 a click cheap or expensive? But is one better than the other? via Conversioner).

PPC 48

PPC Software Review Campaign Analytics 48

Occam's Razor

APRIL 21, 2014

How do you come up with compelling analytics KPIs if there isn't a simple relationship between online activity and profit, for example when you sell online content via a traditional offline annual subscription sales process?? I'm afraid there isn't enough context in your question to answer it specifically. Truly sexy stuff.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

JULY 11, 2016

Elite Camp 2016 had an enviable line-up of heavy hitters and rock stars. Marie Polli – Taking Your Customers on a Journey That Matches Their Expectations. The aim nowadays should be to create great content that directly converts into sales. Personalized sales message. Usually converts well: Teaching video.

PPC 48

PPC Analytics Video Non-Compete 48