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7 PPC Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

To craft a PPC ad that’s so compelling people are happy to click it. If PPC has been around since 1996 , why doesn’t it happen more often? The Current State of PPC. Not only 78% of marketers feeling “really good” about their PPC success in 2015, but 60% believe the PPC market has improved over 2014.

PPC 48
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6 Useful Tips To Maximize Your eCommerce Sales During Christmas

Brandanew

Begin 2016 with a full base of online workshops for your digital marketing strategy and branding. Push up your social media advertising & PPC campaigns. You can match the season with red, gold, white, to be perceived as festive. You can match the season with red, gold, white, to be perceived as festive. Start here.

eCommerce 100
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The Advanced Guide to Holiday Testing

ConversionXL

Calls to action in PPC ads, on landing pages, in emails. Your Christmas 2015 traffic will not yield the same results as your March 2016 traffic. Heck, your Christmas 2015 traffic might not even yield the same results as your Christmas 2016 traffic. Does it match up? Product names / descriptions. Build your list.

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10 Important Web Design Best Practices and Tips for Small Business Websites

crowdSPRING Blog

Here are our top 10 tips to help you create an awesome website design in 2016: 1. Other 2016 design trends include simple animations (including cinemagraphs – live animated images/video), bigger images, illustrations, more scrolling, and bigger fonts. Keep the design simple, fresh, and unique. Your website reflects your brand.

Web 48
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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Well, the truth is that there are a lot of “it depends” situations in PPC, as Shuki Mann of LIXFIX explains… Shuki Mann , LIXFIX : “Is $1 a click cheap or expensive? But is one better than the other? via Conversioner).

PPC 48
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113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

WordStream – Service that manages PPC campaigns, but great info too. 5 email marketing best practices for 2016. Content Marketing 2016: Influencer, Topics and The Most Important Trends. SEO 2016: Learn search engine optimization with smart internet marketing strategies. Six SEO Rules for 2016. Further Reading.

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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

I like to analyze my AdWords keyword performance using custom reports , especially using dimensions like Matched Search Query, inside Google Analytics and in context of other campaigns I'm running. For automated reporting you can also use the AdWords API Search Query Performance Report or the AdWords Scripts Report service.

Analytics 131