Rembrandt Communications

Data and Publicity Equal Small Business Success

Rembrandt Communications

Turn to Data for Free Publicity in 2021! If you are starting 2021 with limited funds for your business, turn to good data and publicity. With a little time and effort, you can generate positive, word-of-mouth that won’t cost you a cent in advertising!

Business Bah Humbug!

Rembrandt Communications

Are you turning into a “Scrooge”? Ah yes. It’s that time of year when holiday goodies are everywhere, the smell of pine and gingerbread is in the air and people are in a cheery mood. There is a multitude of peace and goodwill, right? As an entrepreneur, you know that this is often far from the truth.

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2 Words for Ultimate Life and Business Success

Rembrandt Communications

A Simple Secret to Life and Business Success! It’s that time of year when we are all swamped with year-end activities, holiday marketing, tax prep, and more. Plus, the pandemic has changed all of our schedules so we are all working harder than ever with strange schedules.

Thrive In A Crisis With the Right Content

Rembrandt Communications

How do you use content in a crisis? The right words can help you thrive instead of just survive. During this pandemic, did you realize that there were many things you could have done to prepare in advance? Don’t worry. You are not alone. The good news is that you’ve learned a valuable lesson.

Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in their own ecosystem. He'll also go over metrics we can use to measure the health of our ecosystems as we build more resources for innovators.

Finance and PR – The Bottom Line

Rembrandt Communications

CFOs, Before You Turn Down That Public Relations’ Proposal…. Finance and PR… hmmm. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities.

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Got Case Studies?

Rembrandt Communications

Are You Taking Advantage of Case Studies? AKA — Testimonials on Speed! One of the fastest and cost-effective ways to create a marketing piece for your business is to write a case study. Not only can you hand it out to potential customers, but media members love them! What is a case study?

What Does Your Content Say to Customers?

Rembrandt Communications

When was the last time you reviewed your content? Your current impression on customers may surprise you! What does your content say to customers? As a small business owner, you probably have all kinds of content going out to current and potential customers including social media, articles, newsletters, emails, sales messages, and more. That’s fantastic, but when was the last time you reviewed the results? Your content can make raving fans or end up in the waste basket within seconds.

COVID-19 Positive Points!

Rembrandt Communications

The COVID-19 pandemic has definitely changed all of our lives in very different ways, very quickly! Unfortunately, this is not an April Fool’s joke! If you still have your job with the COVID-19 pandemic going on, you probably have many new regulations in place to keep you, your associates and your customers safe. If you work from home, you are dealing with a new schedule where you stay at home and have more calls, videos, webinars, and online options.

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Why Blog?

Rembrandt Communications

Do You Really Need to Have a Blog? You hear all about people posting blogs. Maybe you’ve tried blogging without success? Well, a blog (short for web log) may be the secret tool you need to boost awareness and sales fast… without spending a dime! Why blog? A blog is simply a way to provide unique content to your target market. They are shorter than articles (usually between 300 and 600 words), and there is a reason they are so popular…. Blogs can help you: 1.

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Optimize Your Content for SEO or Miss Out!

Rembrandt Communications

Do You Use SEO On All Of Your Content? If you aren’t optimizing your content with search engine optimization, or SEO, why not? When your content appears at the top of Google, Bing, DuckDuckGo, and other search engines, you will get more site traffic. After all, when was the last time you clicked on the second or third pages of your search results to see what else was there?

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3 Tips to Protect Your Business

Rembrandt Communications

(As seen on Little PINK Book) Look forward to happiness and health in the years ahead International Day of Older Persons is October 1st, and according to the United Nations site, “almost 700 million people are now over the age of 60,” and “by 2050, 2 billion people, over 20 per cent of the world’s […]. The post 3 Tips to Protect Your Business appeared first on Small business PR and content strategy that boost sales, awareness and credibility fast! Blogs

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Boost Positive Word-of-Mouth with Small Business Public Relations

Rembrandt Communications

No Money for Growth? PR Makes It No Problem. If you want to grow your B2B, you probably struggle with financial limitations. Well, even if you can’t afford major advertising and marketing initiatives, you can still boost positive awareness without spending a dime. Que the angelic music…) Start public relations (PR) activities. How to […].

What Your Posts Really Say About You

Rembrandt Communications

What Image Do You Convey Via Social Media? Research indicates that you can decrease loneliness and depression by limiting the amount of time you are on social media. For example, a study in the Journal of Social and Clinical Psychology found that by reducing the amount of time spent on Facebook, Instagram and Snapchat to just ten minutes daily for each venue, respondents experienced a major improvement in their mental health.

5 Small Business PR Ideas to Skyrocket Sales

Rembrandt Communications

Get Ready for a Great, Holiday Season! As we celebrate summer’s end and back-to-school, it’s time to dive into holiday marketing and think about small business PR ideas. That’s right! While online and print advertising, email campaigns, and more may be at the top of your list, don’t forget about all of the public relations tools that can give you a competitive edge. Here are…. 5 Small Business PR Ideas to Help You Boost Sales By Year-End. 1. Collect Unique Stories.

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Small Business Tips for Tough Times

Rembrandt Communications

Fellow Entrepreneurs, We Can Get Through Tough Times! How are things going for you and your business right now? As entrepreneurs, many of us are really struggling as we fight changes due to COVID-19. However, there are some things you can do to keep your business (and mental health) going in a positive direction during this turbulent time. COVID-19 Small Business Tips for Survival. How Can You Help?

Look for the Small Business Silver Lining

Rembrandt Communications

How are you doing? With all the COVID-19 news, you may be feeling some anxiety and a bit negative right now. However, things do not have to be all doom and gloom for you or your business. That’s why I’m sending you a few insights to help you and your business through this difficult time! Positive Insights and a Small Business Silver Lining… • Are you in the medical field, or do you have some kind of expertise you can share?

How to Keep Up with B2B Media

Rembrandt Communications

Are you ready for your next interview? (As As seen on B2B News Network) The world of B2B media moves fast. As soon as a new tech announcement, hiring/firing spree, big event, or other development occurs, you’ll see the news online. In fact, a media member may be preparing to call you right now for your […]. The post How to Keep Up with B2B Media appeared first on Small business PR and content strategy that boost sales, awareness and credibility fast!

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How Much Does a Press Release Cost (Really)?

Rembrandt Communications

You know you need to send out a press release, but how much is it? If you’ve never done public relations or pursued any kind of publicity before, the first thing you probably think you need to do is send out a press release. That’s why a lot of new entrepreneurs ask me how much it is to send out a press release. The answer is… you can write it yourself and post it on free sites, and it will just cost you time and effort.

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What is Public Relations, and Why Do You Need It, Anyway?

Rembrandt Communications

PR Can Give You a Huge, Competitive Advantage! Many people think “PR” means press release, but it is much more than that. It relates to everything that goes on with public relations. This includes all of the communications you have with all of your internal and external customers. PR relates to sending the right message out at the right time via the right media venues. It also provides third-party credibility you can’t obtain in any other way.

Why Isn’t Your Publicity Working?

Rembrandt Communications

Do you get results from your publicity efforts? Last week, I received a call from a small business owner who hired a firm for their publicity activities and received little to no results. And another entrepreneur e-mailed me to tell me that his press release didn’t capture any media attention… so with this in mind, what happened? How Do You Get Good Publicity? If your public relations (PR) activities are not working, ask yourself these questions: 1.

Boost Positive Word-of-Mouth with Small Business Public Relations

Rembrandt Communications

No Money for Growth? PR Makes It No Problem. If you want to grow your B2B, you probably struggle with financial limitations. Well, even if you can’t afford major advertising and marketing initiatives, you can still boost positive awareness without spending a dime. Que the angelic music…) Start public relations (PR) activities. How to Generate Fast Growth with PR.

Traditional Public Relations Can Be The Key to Business Success

Rembrandt Communications

Do you use these basic PR activities for successful results? Social media, text messaging, blogs, podcasts, videos… the list of digital communication tools is constantly growing. It can be overwhelming to ensure you are taking advantage of all the possibilities available to bolster a positive image for your company.

Holiday Gift Ideas – Daytona Beach Jewelry

Rembrandt Communications

Discover unique jewelry gifts this holiday season at Daytona Beach’s award-winning jewelers. Yikes! The holidays are almost here, and you still need to find the perfect bracelets gifts for your loved ones! Don’t worry! We have some unique and beautiful gift ideas for everyone on your list here at our Daytona Beach jewelry store! Holiday Gift Ideas. Estate Jewelry.

Small Business Owners, Change Your Life Instantly With This 6-Letter Word!

Rembrandt Communications

Small Business Success is More Than Sales, PR and Marketing… As a small business owner, you probably utter many four-letter words under your breath, or hear them from others, on a regular basis. Well, I’m going to remind you of a six-letter word you can say as much as possible, 365 days a year. It will: • Put you in a better mood; • Cause others to like you more; • Open up business opportunities; • Reduce stress and increase humility; • Give you a competitive edge; and so much more!

Help Your CEOs Thrive with the Right Communications

Rembrandt Communications

How PR Pros Can Help Their CEOs Thrive With the Right Communications. Work together and everyone wins! Do you have the right communications in place? Your B2B CEO, CMO, CFO, and other executives have a lot going on, and you only see a small portion of what they have to deal with on a daily basis. Behind closed doors, they handle stressful investor issues, legal hassles, employee situations, and much more that they keep private.

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Summer is Not Here Yet, But Holiday Marketing Time Is!

Rembrandt Communications

Christmas starts in October. Are you ready for holiday marketing? It’s that time of year when you prepare for graduations, Father’s Day and upcoming vacations. But there is something else you need to think about now… Christmas. That’s right. Summer is not even officially here yet, but the winter holiday sales season starts in just […]. The post Summer is Not Here Yet, But Holiday Marketing Time Is!

How to Adapt to the Changing, Small Business Public Relations Arena

Rembrandt Communications

Disrupt the System with DIY Small Business Public Relations (This article was originally published in B2B News Network) Promoting your business via television, radio, print, and online is essential to your business reputation and growth. After all, when potential customers read about you in their favorite media venues, you receive third-party credibility you can’t obtain […].

What Every CIO Needs to Know From Their PR Team

Rembrandt Communications

Talked to Your PR and Marketing Teams, Lately? You’re in charge of all tech innovation at your B2B, and as the CIO, you are probably analytical and love statistics. Therefore, you probably don’t deal with the “creative, right-brain-oriented” communications people at your organization very often. Now, I may be wrong, but if you don’t talk to your public relations (PR) and marketing people on a regular basis, you are missing out on some huge opportunities for business growth.

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Get Ready To Announce Your New Product Launch

Rembrandt Communications

Tips For a Successful Product Launch. As a Chief Product Officer for a B2B, promotion may not be top-of-mind when you are in the conception and development stage. But, this is a good time to talk to your public relations’ (PR) team members. Sure, they will take your product and promote it once it’s ready to launch, but it’s important to share data with them from the beginning. 3 Reasons to Include Your Public Relations Team at Product Inception. Research.

The Top 10 Things a B2B CMO Needs to Know to Improve PR Firm Results?

Rembrandt Communications

Here’s a handy list to improve relationships and sales all year long. As seen in B2B News Network. How do you improve PR firm results? If you are a CMO at a large, B2B organization (or simply oversee the marketing functions at your company), you are probably working with a public relations firm to help promote your business. This way, you can sit back and focus on your core responsibilities. Congratulations! You’ve made a great choice!

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Small Business PR Help For Free

Rembrandt Communications

Are you overwhelmed with all the publicity data out there? If you want some small business PR help, you are in the right place. I know how it is. You get bombarded with emails and marketing messages about getting your name to the top of the search engines, distributed to hundreds of media sites, and […]. The post Small Business PR Help For Free appeared first on Small business PR and content strategy that boost sales, awareness and credibility fast!

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Save Time, Money and Resources With a Business and PR Plan

Rembrandt Communications

Do you have a sales, marketing or PR plan in place for the months ahead? When you wake up in the morning, do you have a set plan of tasks that you know you need to accomplish that day? If you are just “winging it,” it’s likely that you are doing more reactive tasks than those that can truly propel your business to the next level. With this in mind, here are a few tips to think about this month to help you plan ahead for business success. Do What Works For You.

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Save Time, Money and Resources With a Business and PR Plan

Rembrandt Communications

Do you have a sales, marketing or PR plan in place for the months ahead? When you wake up in the morning, do you have a set plan of tasks that you know you need to accomplish that day? If you are just “winging it,” it’s likely that you are doing more reactive tasks than those that can truly propel your business to the next level. With this in mind, here are a few tips to think about this month to help you plan ahead for business success. Do What Works For You.

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5 Small Business PR Ideas to Skyrocket Sales

Rembrandt Communications

Get Ready for a Great. Holiday Season! As we celebrate summer’s end and back-to-school, it’s time to dive into holiday marketing and think about small business PR ideas. That’s right! While online and print advertising, email campaigns, and more may be at the top of your list, don’t forget about all of the public relations […]. The post 5 Small Business PR Ideas to Skyrocket Sales appeared first on Small business PR and content strategy that boost sales, awareness and credibility fast!

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Stand Out with Small Business PR

Rembrandt Communications

Media buzz can help you build credibility and get noticed by your entire buying audience Several years ago, you could make a phone call to one person at an organization, make your pitch and finalize a sale. Today, this happens less because buying committees consist of numerous people at various levels in an organization. For […]. The post Stand Out with Small Business PR appeared first on Small business PR and content strategy that boost sales, awareness and credibility fast!

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Empower Your Day With These 3 Simple Tips

Rembrandt Communications

Get Energized and Accomplish More! It’s Monday morning, and you really don’t want to get out of bed. You hit the snooze button a few times, and you are exhausted. Your chores, deadlines and responsibilities loom, and the blankets just seem softer and cozier than usual. Sound familiar? If so, it’s time to boost your energy and feel good again about pursuing your goals. Need a little help? Here are…. 3 Simple Tips to Empower Your Day and See Faster Success. Delegate.

Empower Your Day With These 3 Simple Tips

Rembrandt Communications

Get Energized and Accomplish More! It’s Monday morning, and you really don’t want to get out of bed. You hit the snooze button a few times, and you are exhausted. Your chores, deadlines and responsibilities loom, and the blankets just seem softer and cozier than usual. Sound familiar? If so, it’s time to boost your energy and feel good again about pursuing your goals. Need a little help? Here are…. 3 Simple Tips to Empower Your Day and See Faster Success. Delegate.

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Engage Your Audience With Good Small Business PR Content

Rembrandt Communications

What is your small business really saying when it comes to public relations? When you think of small business PR, you probably think about distributing a press release. After all, you want to get your B2B message out to as many people as possible in a short amount of time. But, before you send out your press release, are you sure it engages media members and potential customers? Here is a quick checklist to consider…. How to Engage People with your Small Business PR Press Release. Provide Value.

New, Small Business PR Academy Arrives!

Rembrandt Communications

News: Small Business PR Academy Opens for Pre-Registration. Entrepreneurs to get competitive edge via DIY public relations at www.rembrandtwrites.com. Entrepreneurs can now pre-register for the new, Small Business PR Academy from Rembrandt Communications at www.rembrandtwrites.com. Instead of wasting resources, anyone can now learn the skills necessary to take advantage of all the benefits small business public relations (PR) has to offer… at a fraction of the cost of hiring an agency.

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New, Small Business PR Academy Arrives!

Rembrandt Communications

News: Small Business PR Academy Opens for Pre-Registration. Entrepreneurs to get competitive edge via DIY public relations at www.rembrandtwrites.com. Entrepreneurs can now pre-register for the new, Small Business PR Academy from Rembrandt Communications at www.rembrandtwrites.com. Instead of wasting resources, anyone can now learn the skills necessary to take advantage of all the benefits small business public relations (PR) has to offer… at a fraction of the cost of hiring an agency.

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What Your Posts Really Say About You

Rembrandt Communications

What Image Do You Convey Via Social Media? Research indicates that you can decrease loneliness and depression by limiting the amount of time you are on social media. For example, a study in the Journal of Social and Clinical Psychology found that by reducing the amount of time spent on Facebook, Instagram and Snapchat to just ten minutes daily for each venue, respondents experienced a major improvement in their mental health.

How to Provide Value to Customers AND Get Higher Search-Engine Rankings

Rembrandt Communications

Simple SEO Tips for Your Business In my last post, I discussed what you really need to know about SEO, or search engine optimization, for your business. It doesn’t need to be difficult. Basically, you need to provide your customers with valuable information, and the search engines will see this. With this in mind, how […].

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