Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. But if you read it, I promise, you'll see Facebook marketing, advertising and analytics in a completely new light. Let's go! That is ok. Too strong?

Metrics 165

Metrics Advertising Marketing Social Media 165

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

MARCH 13, 2013

Analytics should guide your decisions – they should be actionable. They are often much harder to track than just switching on Google Analytics. One of the challenges in tracking actionable metrics is as put by Eric Ries, “ Most analytics packages are configured by default to provide mostly reports on vanity metrics ”.

Metrics 111

Metrics Analytics Aggregator Revenue 111

Both Sides of the Table

FEBRUARY 21, 2010

We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. This form of advertising is know at CPA (cost per action). This no doubt led to the acquisition of AdMob by Google and Quattro by Apple.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Cost Per Acquisition. Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. Impressions? Simple enough, right?

Metrics 151

Metrics Web Analytics CPA 151