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What Does the Future Hold for Conversion Optimization?

ConversionXL

Talia Wolf , CEO of taliagw.com CRO training and consulting, puts it this way: Talia Wolf: “The knowledge gained from a more in-depth approach increases retention rates and generates invaluable knowledge to every unit within the business. So there would be no point in including “CRO” in the name of the position.”.

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Introduction to Growth Hacking for Startups

VC Cafe

They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels. You can do this very easily by running a Google Adwords campaign.

API 167
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The Beginner’s Guide to Mobile App Analytics

ConversionXL

Now you need to actually collect data from your app via a software development kit (SDK), which connects to the Google Analytics APIs. Acquisition and Segmentation. Acquisition Reports. To start, let’s look at acquisition reports… Image Source. Those goals are logged and can be assigned values (e.g.

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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key.

Analytics 131
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Beginner's Guide To Web Data Analysis: Ten Steps To Love & Success

Occam's Razor

Step #2: How good is the acquisition strategy? No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). Search, Referring Sites, Direct, Campaigns. You can't just rely on search engines or spending money on campaigns. 10% Campaigns.

Web 139
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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

Adobe’s recent acquisition of Comscore’s Digital Analytix business adds another product integration to their future roadmap. Cons: Measurement of acquisition channels appears to be a mute point with Clicktale. Setting up and launching a campaign is quick. Great salemanship is to be expected at Adobe.

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Startup Tools

steveblank.com

WebSequenceDiagrams - sketch sequence diagrams. automatic links to generated images Rietveld - asynchronous code reviews on changesets Tech*if*er0*urs – blog on roadmap for learning rails Best free programming books Project Management Basecamp - web-based project management and collaboration tool.