Acquisition Architecture B2B B2C 
Up and Running
APRIL 17, 2018
And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Plan your website architecture. trillion in 2021, up from $1.3
View from Seed
AUGUST 2, 2017
It wasn’t until the early 20th-century that electricity reshaped industrial processes, home automation (electric appliances), and even architecture (electric elevators enabled taller buildings). While our lens on the Everyday Economy is focused on our actions as individuals, it’s not constrained to B2C companies.
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Cracking the Code
OCTOBER 10, 2008
The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. upfront acquisition cost, making the CLTV equal to $2.5-$0.7= means a $0.7
Occam's Razor
FEBRUARY 20, 2012
If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Now it's time for acquisition. It will be a great reflection of how well thought out their acquisition strategy is, or how sub-optimal it is. ~ Now, I better understand visitor acquisition.
VC Cafe
JANUARY 16, 2011
Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. The MBW base stations’multi radio mesh architecture enables cellular operators to build large-scale networks and deliver high data volumes.
Software By Rob
AUGUST 18, 2010
Business software is different and shouldn’t be treated in the same way as B2C. Part of any good marketing plan is customer acquisition costs and knowing when those costs are too high. I can remember a number of sources for similar numbers (they may be higher for B2B). Justin #14 Eugene Mandel on 08.18.10
ConversionXL
MARCH 3, 2021
SEO has a wonderful way of drastically lowering cost-per-acquisition over time. For B2B or B2C brand (where the next step in the sales funnel isn’t necessarily a purchase) you may want to track actions like lead form submissions, downloads, or demo bookings. 2) Understand traffic quality and the economic value of clicks.
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