Acquisition Audience Curation Reputation 
ConversionXL
SEPTEMBER 9, 2021
Microsoft Surface curates content by sharing its users’ art and testimonials and responding to their posts. Both of these brands involve their target audience. It shows the audience that their brands are accessible, interested in them, and—through customers, influencers, and thought leaders’ validation—trustworthy.
Startup Professionals Musings
JANUARY 9, 2022
Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion.
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YoungUpstarts
JULY 30, 2019
But, the biggest box store hasn’t always had a flawless reputation. And, in the years since, they’ve carefully curated the brand’s offerings to ensure quality and customer appeal. We recommend that you follow Costco’s lead and curate your store’s signature brand carefully. Let’s get started. This careful handling has paid off.
ConversionXL
JUNE 2, 2022
ABM teams then began curating content and tagging it by use case, industry, and persona. Snowflake used content marketing platform Uberflip to curate and tailor content for specific accounts, using a variety of marketing tactics, including ads, email marketing, direct mail, and sponsored content. If not, they drop out.
ConversionXL
OCTOBER 30, 2021
Specific marketing tactics differ depending on your offer, audiences, and touchpoints. Focus instead on providing value to audiences with the potential to become customers. To raise awareness on social media, show up where your audience is. What marketing looks like at each stage of the funnel. Generating awareness through PPC.
ConversionXL
JUNE 16, 2022
This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. If a reputable brand like Home Depot uses Freehand, it surely offers value. Curate the right items and allow the customer’s impulses to do the work. Cross-selling can be a powerful tool for retention and acquisition.
Startup Professionals Musings
APRIL 3, 2019
Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion.
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