Acquisition B2B PPC Security 
ConversionXL
DECEMBER 7, 2016
If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available.
ConversionXL
JUNE 2, 2022
Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Individuals don’t make B2B buying decisions; groups do. Strategic ABM: High stakes, highly customized one-to-one marketing typically used to expand existing customer accounts and secure bigger deals. Get executive buy-in.
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ConversionXL
MAY 27, 2022
It’s a land-and-expand approach to lead nurturing: secure one account and use their advocacy to grow. By asking for an email address to join a webinar after a prospect has consumed non-gated content, for example, the marketing team can secure leads. It’s all about securing interest and turning it into leads.
ConversionXL
MAY 27, 2020
Damn, I’ll admit—I even have a tradition of treating myself with a beautiful new pair after a successful business trip or client acquisition. I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C.
Occam's Razor
APRIL 21, 2014
Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. What has actually happened is that Google team has announced that they are removing the query from the referrer on ad clicks by users who use secure (SSL) search on Google.com. Earn more affection. There might be some confusion here.
ConversionXL
JUNE 2, 2022
Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). How GumGum uses personalized content to close enterprise B2B companies. It’s much more like adopting an inbound marketing model than it is deciding to run PPC ads.
ConversionXL
SEPTEMBER 30, 2020
As a B2B business, we’ve struggled with this problem for a long time. The interest in private browsing, VPNs, and secure browsers like Tor or Brave went from geeky to standard. The same happens when you use Google’s AMP viewer instead of a signed exchange. Most marketers don’t even know about the signed exchange.
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