Acquisition Channel Metrics Product Name 
Occam's Razor
OCTOBER 21, 2013
The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. The reason I love the above view is that for each channel, I'm able to present our management team a simple, yet powerful, understanding of the contribution of our marketing channels – including search. See Page Value there?
Occam's Razor
JULY 22, 2013
My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Identify gaps in our content/engagement/channel strategy on the web, 2. What consideration state might someone be in? It is also rude.
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www.rocketwatcher.com
NOVEMBER 8, 2010
Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.
ConversionXL
NOVEMBER 11, 2015
Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”
Occam's Razor
SEPTEMBER 7, 2010
As if massive data we have is not enough of a problem, we also rely on Averages, Percentages, Ratios and Compound/Calculated Metrics in a profoundly sub optimal way, as a drunken man uses lamp-posts – for support rather than for illumination. You saw this problem when I sorted descending or ascending for the metric bounce rate above.
ConversionXL
MARCH 24, 2021
Branded search happens whenever someone types a search query that contains your brand or product name. Those searching your brand name directly are more likely to convert into customers compared to those who randomly find you in search. The search volume metric will help you come up with a longer list though.
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