Occam's Razor
OCTOBER 21, 2013
The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. The reason I love the above view is that for each channel, I'm able to present our management team a simple, yet powerful, understanding of the contribution of our marketing channels – including search. See Page Value there?
Occam's Razor
JULY 22, 2013
Identify gaps in our content/engagement/channel strategy on the web, 2. At the end of this exercise, you'll end up with a really great understanding of what each of your marketing/acquisition strategy is solving for. You might also get asked this question: Wait, don't we have Facebook, Twitter and Google+ channels?
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ConversionXL
NOVEMBER 11, 2015
Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”
Hearpreneur
MAY 9, 2018
My business specializes in helping coaches and consultants upgrade and automate their client acquisition process, so that they can spend their time focusing on what they do best – helping their clients. Hence, it naturally made sense for me to include client acquisition in my business name. 8- From our tagline.
Occam's Razor
SEPTEMBER 7, 2010
On one end there are is a dimensional value (keywords, countries, referring urls, product names etc) with zero visits and "a lot" of visits at the other end. We typically tend to look at silos and rare compare across acquisition channels. How exactly do you compute the "expected true value"?
www.rocketwatcher.com
NOVEMBER 8, 2010
One other basic metric I’d add is “Cost per channel&# (web, print, tradeshow, etc…) and tie in how many each channel is generating, so you get a ROI by channel as well. Good post, -Hakan [link] aprildunford Reply 13. Oct, 2010 at 12:09 pm Hi Hakan, Thanks for the comment. April Amrita Reply 13.
ConversionXL
MARCH 24, 2021
Branded search happens whenever someone types a search query that contains your brand or product name. Those searching your brand name directly are more likely to convert into customers compared to those who randomly find you in search. They need to start bidding on their brand name. What is branded search?
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