Acquisition Channel Naming Product Name 
Hearpreneur
MAY 9, 2018
What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. 1- Unique name addressing what we’re doing. Lately other data storage startups were choosing names ending in.io
ConversionXL
MARCH 24, 2021
Branded search happens whenever someone types a search query that contains your brand or product name. Those searching your brand name directly are more likely to convert into customers compared to those who randomly find you in search. So here you may want to perform a keyword research using your name.
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Occam's Razor
JULY 22, 2013
Identify gaps in our content/engagement/channel strategy on the web, 2. At the end of this exercise, you'll end up with a really great understanding of what each of your marketing/acquisition strategy is solving for. You might also get asked this question: Wait, don't we have Facebook, Twitter and Google+ channels?
Occam's Razor
OCTOBER 21, 2013
The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. The reason I love the above view is that for each channel, I'm able to present our management team a simple, yet powerful, understanding of the contribution of our marketing channels – including search. See Page Value there?
ConversionXL
NOVEMBER 11, 2015
Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”
Occam's Razor
SEPTEMBER 7, 2010
" That quote comes to mind when I think of a new feature in Google Analytics that carries the unassuming name of Weighted Sort. Hundreds and hundreds of referring urls and campaigns and page names and so on and so forth. We typically tend to look at silos and rare compare across acquisition channels. The problem?
www.rocketwatcher.com
NOVEMBER 8, 2010
One other basic metric I’d add is “Cost per channel&# (web, print, tradeshow, etc…) and tie in how many each channel is generating, so you get a ROI by channel as well. Good post, -Hakan [link] aprildunford Reply 13. Oct, 2010 at 12:09 pm Hi Hakan, Thanks for the comment. April Amrita Reply 13.
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