Up and Running

NOVEMBER 6, 2020

There are common components in every business plan, but a SaaS (or subscription) business plan should have a special focus on customer acquisition (ie. Because of this, it’s critical to create a plan that includes a solid financial forecast. Customer acquisition plan. Customer acquisition strategy. Churn rate.

Business Plan 87

Business Plan Forecast Churn Rate Acquisition 87

YoungUpstarts

AUGUST 2, 2016

Product Management Metrics. Despite huge efforts and seemingly good results, it’s important to use real metrics to arrive at a final verdict. Some of the most important are described below: Marketing metrics. This group of metrics covers numbers such as monthly unique visitors to the website and customer acquisition cost.

Management 100

Management Product Churn Rate Green 100

Up and Running

OCTOBER 7, 2019

You need to use your time and resources productively by focusing on the right metrics so you can use data to help you implement improvements that matter. The first step is to formulate a KPI strategy by selecting the right metrics to track. The metrics should help you identify areas for improvement.

Founder 71

Founder Retention Metrics Technical Review 71

ConversionXL

DECEMBER 2, 2020

Instead of measuring Awareness, Appeal, and Ask separately, we combined all marketing acquisition efforts under the Awareness stage, leaving Act to account for conversions in the form of sign-ups. Other metrics to monitor. In addition to the funnel stages described above, we also monitor some additional metrics.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

Up and Running

AUGUST 21, 2014

In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. What a lot of companies or startups don’t realize is when you put up forecast together, it’s difficult if you’re a startup. In terms of pre-purchase, traffic and content metrics.

Metrics 84

Metrics Startup Churn Rate Forecast 84

VC Cafe

NOVEMBER 2, 2019

Forecasting is sometimes done by dragging the mouse based on many assumptions, because it’s hard to predict the future. One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate?

B2C 141

B2C Technical Review Startup Retention 141

Seeing Both Sides

OCTOBER 24, 2015

Since I see a few common patterns of mistakes, I thought I'd add to the LTV literature and point out the top three reasons many investors roll their eyes when they see entrepreneurs present inflated, poorly constructed LTVs: 1) Your churn rate is understated. A monthly churn rate of 1%?

Churn Rate 20

Churn Rate Early Stage Revenue Metrics 20