Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Both Sides of the Table

JANUARY 19, 2015

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). Take for example, an eCommerce company.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Cost Per Acquisition. Oh, and everything has a CPA (not just your paid search or display/banner ads). Oh, and everything has a CPA (not just your paid search or display/banner ads).

Metrics 151

Metrics Web Analytics CPA 151

ConversionXL

FEBRUARY 3, 2017

Most of them are from California (8.56%), New York (8.16%), Florida (7.40%), Texas (6.16%), Pennsylvania (5.71%) and Illinois (5.71%). Here are some questions to ask yourself… Do you know the value of a new customer? Are you aware of your cost per acquisition on other channels? CPA / Sub-Affiliate.

Affiliate 48

Affiliate Programming Marketing PPC 48

Startup Lessons Learned

DECEMBER 14, 2009

A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). This is the simplest ecosystem and simplest driver of growth.

Customer 156

Customer San Francisco Viral Lean 156

Both Sides of the Table

FEBRUARY 21, 2010

This form of advertising is know at CPA (cost per action). There will be new opportunities in this value chain. This no doubt led to the acquisition of AdMob by Google and Quattro by Apple. We’re looking at innovative companies that will enable new forms of mobile advertising.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Up and Running

DECEMBER 9, 2014

Three, I’m a book keeper, accountant or CPA and other. Three, I’m a bookkeeper, accountant or CPA or other. It helps you when you’re investing in a marketing program even though what ad spend or what cost of acquisition you’re comfortable with. I’ll say that one more time. This is number one.

Small Business 95

Small Business Finance Forecast Metrics 95