Remove Acquisition Remove Database Remove Operations Remove Vertical
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7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

According to the Nanigans Facebook Advertising Benchmarks Report , there’s been a 92% year over year CPM increase for the ECommerce vertical. Segmenting Your Customer Database. If you have a strong CRM, and an effective email marketing operation, you have a head start over plenty of advertisers, believe me. Purchase frequency.

San Jose 133
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This Week in VC with Om Malik & Paul Jozefak

Both Sides of the Table

We talked about the negative effect of Apple’s closed system attitude but how that will be a gift to the market because Apple’s cracking of the operator hegemony has forced the industry to innovate. Network of vertical focused sites: BeachMint, BeachMint, WineMint, etc.; first vertical to launch by 2010 Holiday Season.

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DataRails Hires David Rosenberg as New VP of Customer Success

The Startup Magazine

He has a wealth of experience in the data vertical, having served in previous roles at companies such as Intel, AllScripts, and Vision.bi. The benefits of using DataRails can clearly be seen in the rapid customer acquisition the company is experiencing and the overall excitement for the product among users.”

Hiring 138
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Demand Generation: Turning Tactics into Strategy

ConversionXL

Bogdanovich, who’s worked with dozens of companies on Salesforce integration and marketing automation, sketched an order of operations for data acquisition and deployment in demand gen campaigns: Bring clean data into the CRM. That leads to hundreds of lists, no clear segmentation, and a database management nightmare.

Demand 132
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I walk through below how progressive investors are using technology and analytics throughout all of their operations. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. We are also seeing technology evaluation as an increasingly important part of LP operational due diligence.

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The Modern Approach To Account Based Marketing

ConversionXL

Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) They then use the IP address coming to your website and try to match to a database of known ‘companies & people’. Which brings us to our next question: .

IP 98
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Scaling is Hard, Case Study: TripAdvisor

Seeing Both Sides

In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel. That is, build a massive database of travel information that provided a white label search engine for travel sites like Expedia and Travelocity. Big Data meets travel…in 2000. TripAdvisor’s Future.