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Traction is the new IP

Version One Ventures

“Traction is the new IP ” sums up perfectly how the technology space has evolved over the past decade due to the nature of the web. Barriers to entry are no longer created by patents or by tech differentiation alone, but by superior traction in the marketplace. The same logic holds true for most acquiring companies.

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Should Startups Focus on Profitability or Not?

Both Sides of the Table

When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” If you spent the 3 years perfecting some hugely differentiated technology IP that may also be different. Revenue is Not Revenue is Not Revenue. Not necessarily.

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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

The initial consumer research that starts with “coffee grinder” may yield follow-up queries like “conical burr grinder reviews” as the searcher progresses toward a purchase. IP address) can provide clues to search engines, as can search history, time of year, or time of day. Geography (i.e. active intent) for a list of bike trails.

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How to Improve Profit by an Average of 11.1%

Austin Startup

A 1992 study from the Harvard Business Review found that the right pricing changes can drive revenue and profit improvements faster than any other growth lever — faster than increasing the volume of sales or decreasing costs. Do you have patents or IP wedges that create defensible moats around your differentiation?

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Spectacles and $SNAP’s $20B Valuation

Austin Startup

While not all of our investments will pay off in the long run, we are willing to take these risks in an attempt to create the best and most differentiated products in the market.” The same can be said of Facebook and its acquisition of Oculus, along with its recent full-frontal assault against Snapchat AR filters and lenses.

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The Direct-to-Consumer Checklist

Austin Startup

25 questions that DTC entrepreneurs should ask themselves before scaling customer acquisition So you run a direct-to-consumer (DTC) brand. You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV).

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Progressive Web Apps: What Do Marketers Need to Know?

ConversionXL

The web is littered with re-worded explanations, so rather than spilling more ink, here’s one of the better ones : A Progressive Web Application is a software application, written in the Web platform and running in the browser, that behaves like a cloud-delivered native application. AMP for acquisition, PWAs for engagement.

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