category strategic-planning 
Hearpreneur
JANUARY 5, 2022
Specifically, I plan on putting out one study per quarter that I'll send out to reporters and hopefully get viral coverage on social media. I’ve been planning for years to “Go Green,” and, finally, I’m implementing it. What I plan to do is host more online events such as giveaway contests. 5- Go green.
Occam's Razor
JULY 24, 2018
Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this …. It would help you realize the extent to which analytics impacted the business bottom line today, and what your future analytics plans should accomplish. Then one day, a magic moment.
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ConversionXL
APRIL 3, 2018
Focus on planning for segmentations. Execute: things don’t always go as planned – the update did not work, so had to iterate. Optimize for retention, not just acquisition. To understand acquisition you must understand lifetime value. . In an A/A test the distribution of p-values is random. Create intimacy.
ConversionXL
AUGUST 30, 2019
In 1982, advertising legend David Ogilvy sent an internal menu to all of his agency employees titled, “How To Write.” This is useful if, like most startups, you rely heavily on word-of-mouth distribution for customer acquisition. Short words, short sentences, short paragraphs. That’s kind of the point.
ConversionXL
MAY 8, 2017
In 1982, advertising legend David Ogilvy sent an internal menu to all of his agency employees titled, “How To Write.” This is useful if, like most startups, you rely heavily on word-of-mouth distribution for customer acquisition. Cheapest web hosting plans” vs “Our monthly plans start from $1.99.”
Occam's Razor
APRIL 23, 2012
Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Bonuses have been distributed. There were 209 million searches in your category (say pets) on Google.com originating from the US. Don't shout.
ReadWriteStart
AUGUST 26, 2022
Chaos often creates some of the best opportunities, so we tend to back category leaders. The vast majority of their customer acquisition is word of mouth. When you put those two things together, you get high-quality customers, high LTV, and acquisition at super low costs. Others are going to be potentially suffering.
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