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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Some networks are highly sophisticated, and organisers disguise their IP addresses. Competing businesses may click on each other’s PPC ads to waste money. If you conduct some intricate research (detailed below), you may be able to identify the IP address of competing businesses. Competing businesses. If you can—great!

PPC 121
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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

Here is a simple example: You are the Acquisition manager for a company called Omniture. Direct traffic is a fantastic segment to analyze because it contains desirable Visitors and yet because it is often polluted (due to our own inability to implement web analytics tools correctly). Don't be that person. Oh one more thing.

Analytics 122
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The Intersection of SEO and CRO (and How to Maximize Long Term Growth)

ConversionXL

How do you balance traffic acquisition with conversion optimization? Treat Googlebot just like any other user and don’t hard-code our user-agent or IP address.”. You can usually tell this is the case when your SEO traffic converts well below other acquisition channels. When Product Reviews Hurt Conversions.

SEO 48
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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

To maximize impact and ensure correct prioritization, the team reviewed the top 10 accounts quarterly. Programmatic ABM: One-to-many accounts marketing that leverages ABM software to tailor and personalize marketing programs for specific named accounts at scale. Use this to land new deals and upsell existing relationships.

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Don’t wait to fill the void before letting him go (but obviously get all the code / usernames / password). Sometimes I use Balsamiq, sometimes I code a prototype, doesn’t matter – just create something, then tell the world. I think quick, do something, then review what I’ve learned. How I can find the right investor (software)?

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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Note to NSA reviewer of this blog post: I'm a harmless digital marketer, totally not worth your attention.]. Site-centric analysis is primarily focused on looking at direct competitors, or adjacent ones, and learning from what is happening with Acquisition, Behavior and Outcomes on their website (desktop and/or mobile).

Metrics 60