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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Some networks are highly sophisticated, and organisers disguise their IP addresses. Competing businesses may click on each other’s PPC ads to waste money. If you conduct some intricate research (detailed below), you may be able to identify the IP address of competing businesses. Competing businesses. If you can—great!

PPC 121
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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Is PPC data showing in Google Analytics? Is the office IP address filtered out? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Is your home IP address filtered out? Are the IP addresses of remote employees filtered out? PPC Keyword ID’s Visible on Landing Pages.

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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

Direct traffic is a fantastic segment to analyze because it contains desirable Visitors and yet because it is often polluted (due to our own inability to implement web analytics tools correctly). If you are a little bit tech savvy then go get REL Software's Web Link Validator, it's pretty good. Click edit on your bookmark.

Analytics 122
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The Intersection of SEO and CRO (and How to Maximize Long Term Growth)

ConversionXL

Treat Googlebot just like any other user and don’t hard-code our user-agent or IP address.”. Due to Google’s increasingly sophisticated algorithms, intent and match are usually pretty high. When Product Reviews Hurt Conversions. Here’s an issue I would never even have thought about: reviews.

SEO 48
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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Analytic: A measure software can track. E.g. Message match / headline match from PPC ad to landing page. Inject code to create popup offers. Insert line of code. Review – Trust Your Users (Any marginal change you make, you don’t know if it’s good or bad.). “Research turns inferences into observations.”.

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Don’t wait to fill the void before letting him go (but obviously get all the code / usernames / password). Sometimes I use Balsamiq, sometimes I code a prototype, doesn’t matter – just create something, then tell the world. I think quick, do something, then review what I’ve learned. How I can find the right investor (software)?

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

To maximize impact and ensure correct prioritization, the team reviewed the top 10 accounts quarterly. Programmatic ABM: One-to-many accounts marketing that leverages ABM software to tailor and personalize marketing programs for specific named accounts at scale. Tools for IP-targeted ads: MRP ; Terminus. Test different channels.