Acquisition Media SEM Vertical 
ConversionXL
FEBRUARY 3, 2022
a live stream with an influencer on social media). Your next experiment might be to test new messaging , or media, to understand what has a greater impact on brand recognition. Drill down to determine which metrics contribute to your goal: revenue per user, number of paying customers, churn, and new customer acquisition.
Up and Running
JULY 26, 2016
Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. Using this approach, we’ve been able to identify a number of profitable customer acquisition channels for Slidebean.
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VC Cafe
FEBRUARY 7, 2011
For example, some companies may choose to outsource their SEM activities, some may decide that their R&D can be outsourced, while others may eventually outsource customer support. Consolidation will persist to prove itself as companies like Amazon and eBay continue to make acquisitions (Zappos, Quidsi, Woot, BuyVIP, etc.).
This is going to be BIG.
JULY 26, 2011
To begin with, there seems to be a serious shortage of customer acquisition experts--particularly given how hot subscription services have gotten. If you are in marketing right now, or a student thinking about it, an *instant* way to get a job is to build up customer acquisition skills. In New York City, that just shouldn't happen.
Occam's Razor
FEBRUARY 26, 2008
Use your customers and competitors to help you move the ball forward (buy a new tool, hire another analyst, kill hideous home pages, spend right amounts on SEM and SEO, publish rich media on your site, implement feedburner , or whatever else you want). When I say embarrass your senior management that's what I mean.
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