article thumbnail

Leaving Government for the Private Sector – Part 2

Steve Blank

The larger the company, the more they’ll separate out business development and sales, with business development focused primarily on lead generation and sales focused on sealing the actual sale of the product or service. Sales roles : The sales cycle is similar to the recruitment cycle of a source.

article thumbnail

5 Key Growth Metrics Every Enterprise Startup Should Track

YoungUpstarts

But keep in mind that enterprise sales cycles are typically longer and revenue growth will vary wildly. The payback period is the amount of time it takes to recoup your acquisition cost. This analysis can help you determine sales projections, staffing, and marketing costs. Lifetime Value/Cost of Acquisition.

Metrics 219
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

article thumbnail

What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

Marketers raise brand awareness to capture leads that are handed to sales teams to convert into customers. DGMs see that demand is maintained throughout the sales cycle. 70% of buyers are already clued up on a product before they talk to sales, if they talk to sales at all.

Demand 95
article thumbnail

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

article thumbnail

What 15 CEOs Learned Building Top Agencies

ConversionXL

We got a great reference, so the sales cycle was extremely short, maybe one call and one email. You sleep, eat, walk, and talk work—especially when you have employees and you’re paying monthly salaries. That person referred us to a former employee there who had just returned to big company life.

SEO 110
article thumbnail

What 15 CEOs Learned Building Top Agencies

ConversionXL

We got a great reference, so the sales cycle was extremely short, maybe one call and one email. You sleep, eat, walk, and talk work—especially when you have employees and you’re paying monthly salaries. That person referred us to a former employee there who had just returned to big company life.

SEO 49