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Startup Professionals Musings
NOVEMBER 17, 2021
According to Eric Siegel in the updated version of his classic book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. Movie recommendations.
Startup Professionals Musings
FEBRUARY 6, 2019
According to Eric Siegel in the updated version of his classic book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. Movie recommendations.
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Startup Professionals Musings
DECEMBER 1, 2014
According to Eric Siegel in his recent book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. He calls his book a primer, but his real-life examples illustrate well how predictive analytics unleashes the power of data, and how “ big data ” embodies an extraordinary wealth of experience from which to learn.
Startup Professionals Musings
MARCH 12, 2013
According to Eric Siegel in his new book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. He calls his book a primer, but his real-life examples illustrate well how predictive analytics unleashes the power of data, and how “ big data ” embodies an extraordinary wealth of experience from which to learn.
Startup Professionals Musings
FEBRUARY 18, 2016
According to Eric Siegel in his newly updated book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. Political campaigning with voter persuasion modeling.
ConversionXL
MAY 3, 2017
Facebook is, by far, the most promising social advertising platform for E-Commerce purposes — the site has 1.86B users , an average ROI on targeted ads of 152% , and is responsible for 85% of all social media e-commerce. In April of 2017, Facebook announced that there were more than 5 million active advertisers using their ad platform.
www.usatoday.com
JULY 16, 2012
The fleet of cars in Getaround has grown to 10,000 from 1,500 a year ago, and suburban customers make up about a quarter of its bookings. Airbnb has booked about 10 million nights since it was founded four years ago, and the average customer age has risen to 35. Advertisement. If I find a full-time job, I may not need the money.
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