Advertising Channel Direct Marketing Engineer 
YoungUpstarts
MAY 24, 2012
In a “hyperconnected, ultra-competitive, and supercluttered marketplace”, doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore. Curate the idea by suring search engine optimisation. Use direct marketing and promotions to encourage purchase.
Occam's Razor
SEPTEMBER 19, 2011
With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line?
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ReadWriteStart
NOVEMBER 12, 2010
an advertising and mobile services company that has subscribers and vendors as customers. Subscribers opt-in to receive advertising specials based on their interests, like coupons, special offers, etc. He launched last week, and through Google and Facebook advertising he has acquired 1,800 subscribers so far.
Duct Tape Marketing
MAY 9, 2017
But it seems to me like there’s almost a sort of strategic snippet you know, channel that I think we have to be playing today. That’s one of those things that I think you know there’s a little knowledge of location snippets and some of that stuff has just kind of gotten built in. What’s your take on that?
Women Entrepreneurs Can
JANUARY 19, 2021
Effective marketing is at the core of any online strategy. However, all too often, people think that effective marketing is simply knowing how to advertise. Direct marketing like that is useful, and it is one of the best ways to get a short-term surge of customers when you start a campaign.
Startup Professionals Musings
JUNE 15, 2016
Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums. It is search engines, web content, blogs, social media, e-mail direct, on one of many mobile-phone approaches? Determine the best digital channels and marketing objectives.
Occam's Razor
JANUARY 28, 2013
The suggestions engine they have. Then they match it back to their rules engine that serves me the best options. A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. I really do. It is such a cool service.
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