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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Click fraud occurs when a pay-per-click advertisement is clicked on by a user with malicious or disingenuous intent. Juniper Research estimates that click fraud cost advertisers $42 billion in 2019. Juniper Research estimates that click fraud cost advertisers $42 billion in 2019. How click fraud works. Competing businesses.

PPC 121
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6 PPC Tactics for Account-Based Marketing Campaigns

ConversionXL

PPC campaigns continue to become increasingly well-targeted. One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy. PPC for ABM) begin.

PPC 131
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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. If your company isn’t properly aligned, work on opening channels of communication and data sharing. Test different channels. Tools for IP-targeted ads: MRP ; Terminus.

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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Is PPC data showing in Google Analytics? Is the office IP address filtered out? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Is your home IP address filtered out? Are the IP addresses of remote employees filtered out? PPC Keyword ID’s Visible on Landing Pages.

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Ecommerce Landing Pages: Fewer Distractions, More Conversions

ConversionXL

It uses standard prices based on a user’s IP address and generates an estimate of what they might fetch as a host. Tailor on-page offers so they’re relevant to the channel the visitor is coming from (like Google Ads, social ads, etc.) Everything is built around that, including: Customized information. This is a tool specific to Airbnb.

eCommerce 133
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The 7 Unholy Lies Your Analytics Are Telling You (and How to Discover the Gospel Truth)

ConversionXL

The simplest fix is to set up IP filters to see what your GA data looks like with your computer’s site visits taken out. Well, GA does that to any traffic it can’t otherwise attribute, which can launch your direct traffic well beyond your organic traffic and any other channels you have set up but not properly tagged and traced.

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Create a strong brand, solid social community, sell advertising. We’re considering doing SEO and PPC as well as cold calling to generate leads. I just launched a small online retail business last week, and feel a bit lost about marketing ideas and how to get the most out of social media channels. Hope that helps.