Advertising, Continuous Deployment and Founder

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting. Thats why eBay advertises on search engines, and Facebook doesnt. As far as they are concerned, thats eBays job.

San Francisco

San Francisco CPA SEM CTO Hire

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

NOVEMBER 7, 2008

Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. False negatives would be an issue, but combining ad words with other forms of advertising, such as guerrilla marketing, might yield a more robust answer. Case Study: Continuous deployment makes releases n.

Demand

Demand San Francisco Lean Continuous Deployment

Lessons Learned: Stevey's Blog Rants: Good Agile, Bad Agile

Startup Lessons Learned

NOVEMBER 6, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Case Study: Continuous deployment makes releases n. Getting educated about advertising, agencies, and.

Agile

Agile San Francisco Software Review Continuous Deployment

Lessons Learned: What is customer development?

Startup Lessons Learned

NOVEMBER 8, 2008

Instead, we do everything possible to validate the founders belief. Most people cant sustain more than a few of these iterations, and the founders rarely get to be involved in the later tries. In order to do this, we have our customer development team work hard to find a market, any market, for the product as currently specified.

Customer Development

Customer Development Developer San Francisco Customer

Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

NOVEMBER 17, 2008

Some companies and founders refuse to serve existing customers, and are always lurching from one great idea to the next. ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: Principles of Lean Startups, presentation for.

Startup Lessons Learned

NOVEMBER 4, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Case Study: Continuous deployment makes releases n. Getting educated about advertising, agencies, and.

Lean

Lean San Francisco Agile Continuous Deployment

Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

SEPTEMBER 15, 2008

It was actually my co-founder Will Harvey who taught me to present this data in the simple format weve discussed in this post. More often This logic can be extrapolated to the web world to mean: more users, visiting your site more often, for longer amounts of time to maximize advertising exposure. Buy a higher quantity 2.

San Francisco

San Francisco Lean Technical Review Continuous Deployment

Getting educated about advertising, agencies, and media buyers

Startup Lessons Learned

NOVEMBER 5, 2008

Lessons Learned by Eric Ries Wednesday, November 5, 2008 Getting educated about advertising, agencies, and media buyers I see lots of startups whose business plans revolve around selling high-value ad space to brand advertisers. Case Study: Continuous deployment makes releases n.

Advertising

Advertising San Francisco Media Continuous Deployment

Lessons Learned: ScienceDaily: Corporate culture is most important.

Startup Lessons Learned

NOVEMBER 18, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Case Study: Continuous deployment makes releases n. Getting educated about advertising, agencies, and.

San Francisco

San Francisco Continuous Deployment Lean DC

The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

MAY 14, 2009

Were not going to have any form of advertising, but I am considering trying to offer a scholarship program to worthy entrepreneurs, just as we did for the Web 2.0 Case Study: Continuous deployment makes releases n. Lastly, some people have asked about discounted rates for those that cant afford the tuition fee.

Lean

Lean San Francisco Continuous Deployment Software Review

Lo, my 2295 subscribers, who are you?

Startup Lessons Learned

MARCH 4, 2009

Thanks to those of you who were willing to fill out the survey, I learned my net promoter score (about 25) as well as some clear other segmentation insights: about 80% of you are founders of or work at a startup, you read many of the same other blogs, and many of you would like to engage with Lessons Learned in formats and venues beyond this blog.

San Francisco

San Francisco Lean Continuous Deployment DC

Marching through quicksand

Startup Lessons Learned

AUGUST 24, 2009

Just as Erin mentions above -- replace content with games -- the same dynamics are at work in the advertising world. ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th.

San Francisco

San Francisco Lean Technical Review Distribution

Lessons Learned: The engineering manager's lament

Startup Lessons Learned

OCTOBER 20, 2008

Flaws in design as a different story, and shouldnt be treated the same way; a user can live with software that doesnt have one of the features advertised, but he cant live with software where a feature sometimes does one thing, and sometimes another. Case Study: Continuous deployment makes releases n.

Software Review

Software Review Engineer Management Technical Review

Lessons Learned: Three freemium strategies

Startup Lessons Learned

JANUARY 27, 2009

Their economics blends elements of the free, advertising-supported, "eyeballs" business with more traditional e-commerce and subscription businesses. For founders, I think it also has another big attraction: the ability to avoid a lot of " free vs paid " arguments. Is it that they act as free advertising for our premium product?

San Francisco

San Francisco Lean Continuous Deployment DC

Case Study: SlideShare goes freemium

Startup Lessons Learned

AUGUST 16, 2010

Rashmi Sinha, co-founder and CEO of SlideShare , describes an early version of the analytics package that’s part of the Pro accounts the company announced today. Rashmi Sinha, co-founder and CEO of SlideShare , describes an early version of the analytics package that’s part of the Pro accounts the company announced today.

San Francisco

San Francisco Lean Analytics Continuous Deployment

Lessons Learned: CPI > CPC

Startup Lessons Learned

JANUARY 11, 2009

Lessons Learned by Eric Ries Sunday, January 11, 2009 CPI > CPC Google revolutionized advertising by popularizing pay-per-click. Because social networks have generated staggering quantities of traffic without generating as much economic value from traditional advertising models, theres a big opportunity to buy traffic on a new model.

San Francisco

San Francisco Social Network Lean Continuous Deployment

Pivot, don't jump to a new vision

Startup Lessons Learned

JUNE 22, 2009

Some startups fail because the founders cant have this conversation - they either blow up when they try, or they fail to change because they are afraid of conflict. Although I wish I could take credit for these pivots, the reality is that they were not caused by my singular insight or that of my other co-founders.

San Francisco

San Francisco Lean Continuous Deployment Agile

Lo, my 1032 subscribers, who are you?

Startup Lessons Learned

NOVEMBER 19, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Case Study: Continuous deployment makes releases n. Getting educated about advertising, agencies, and.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: Where did Silicon Valley come from?

Startup Lessons Learned

NOVEMBER 11, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Case Study: Continuous deployment makes releases n. Getting educated about advertising, agencies, and.

Silicon Valley

Silicon Valley San Francisco Lean Continuous Deployment

Business ecology and the four customer currencies

Startup Lessons Learned

DECEMBER 14, 2009

This attention is valuable to yet another set of people: namely, the traditional businesses (see above) who are using marketing to grow, and are looking to advertise to new prospects. In the old days, these media companies would then themselves plow this profit back into marketing and advertising, and grow.

Customer

Customer San Francisco Viral Lean

Good enough never is (or is it?)

Startup Lessons Learned

SEPTEMBER 27, 2010

I believe this is one reason why the myth of the dictatorial startup founder has such enduring appeal. Its easier to believe in a glorious future when you have only zeroes, for everyone: founders, investors, and employees. Freemium or subscription or advertising? Freemium or subscription or advertising?

San Francisco

San Francisco Lean Continuous Deployment Software Review

Lessons Learned: Five Whys

Startup Lessons Learned

NOVEMBER 13, 2008

It seems your cluster architecture is one of the key architectural constraints making continuous deployment possible. If you cant deploy to 5% of the nodes and check the results, then how would you accomplish continuous deployment? Case Study: Continuous deployment makes releases n.

Software Review

Software Review Technical Review San Francisco Continuous Deployment

Lessons Learned: The ABCDEF's of conducting a technical interview

Startup Lessons Learned

NOVEMBER 29, 2008

I was wondering if you could expand on finding a technical co-founder. ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Case Study: Continuous deployment makes releases n.

San Francisco

San Francisco Lean Agile Java

Lessons Learned: Don't launch

Startup Lessons Learned

MARCH 13, 2009

Founders push for it. In some ways, founders are even worse. My experience is that many founders actually have a deep anxiety that maybe they are not succeeding. Case Study: Continuous deployment makes releases n. See if their answer is about tactics or strategy. Who doesnt want to see their name in print?

San Francisco

San Francisco PR Lean Early Stage

How to conduct a Five Whys root cause analysis

Startup Lessons Learned

JULY 2, 2009

I work in advertising and this system would work to analyze failures. ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Case Study: Continuous deployment makes releases n.

San Francisco

San Francisco Lean Technical Review Software Review

Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

SEPTEMBER 13, 2008

You declare how much someone clicking an advertisement is worth to you, and then the search engine does its best to get you as many clicks as it can at that price. Case Study: Continuous deployment makes releases n. Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing.

SEM

SEM San Francisco Lean Continuous Deployment

Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

NOVEMBER 17, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Case Study: Continuous deployment makes releases n. Getting educated about advertising, agencies, and.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: The metrics and levers of engagement.

Startup Lessons Learned

MARCH 24, 2009

But that is not the only source of positioning: brand advertisers have been using packaging and TV ads to do this for years. ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th.

Metrics

Metrics San Francisco Lean Viral

The Superbowl ad test

Startup Lessons Learned

SEPTEMBER 13, 2010

Isn’t it equally possible that this company is spending more money on advertising or marketing than it’s competitors? And it is much more insulated from external effects, like an advertising or PR blitz, than your typical vanity metric. But is that true? Or that there is some other external factor at work? But is that true?

San Francisco

San Francisco Metrics Lean PR

Lessons Learned: Net Promoter Score: an operational tool to.

Startup Lessons Learned

NOVEMBER 22, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Case Study: Continuous deployment makes releases n. Getting educated about advertising, agencies, and.

.Net

.Net Operations San Francisco Lean

Lessons Learned: What is a market? (a guide for hackers)

Startup Lessons Learned

FEBRUARY 12, 2009

Having worked with dozens of founders over the past few months, I think I can safely say, without naming any names, that most of us are not too clear on what were talking about when it comes to markets. Are advertisers customers, and are they part of a market? But I work with a lot of hackers-turned-founders who I do relate to.

San Francisco

San Francisco Continuous Deployment Ruby Lean

Learning from Obama: maneuver warfare on the campaign trail

Startup Lessons Learned

NOVEMBER 5, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Case Study: Continuous deployment makes releases n. Getting educated about advertising, agencies, and.

Campaign

Campaign San Francisco Lean Agile

The cardinal sin of community management

Startup Lessons Learned

SEPTEMBER 11, 2009

We kept denying that we had done anything wrong, that the features still worked as advertised, and justifying our decisions instead of apologizing. As a founder of a company, there is nothing more painful than to see your most loyal and devoted customers suffering. That is what company founders and staff do not get.

Community

Community Management Lean Software Review

StartUpRoar

Lessons Learned: The three drivers of growth for your business.

Lessons Learned: Using AdWords to assess demand for your new.

Trending Sources

Lessons Learned: Stevey's Blog Rants: Good Agile, Bad Agile

Lessons Learned: What is customer development?

Lessons Learned: The four kinds of work, and how to get them done.

Lessons Learned: Principles of Lean Startups, presentation for.

Lessons Learned: The one line split-test, or how to A/B all the time

Getting educated about advertising, agencies, and media buyers

Lessons Learned: ScienceDaily: Corporate culture is most important.

The Lean Startup Workshop - now an O'Reilly Master Class

Lo, my 2295 subscribers, who are you?

Marching through quicksand

Lessons Learned: The engineering manager's lament

Lessons Learned: Three freemium strategies

Case Study: SlideShare goes freemium

Lessons Learned: CPI > CPC

Pivot, don't jump to a new vision

Lo, my 1032 subscribers, who are you?

Lessons Learned: Where did Silicon Valley come from?

Business ecology and the four customer currencies

Good enough never is (or is it?)

Lessons Learned: Five Whys

Lessons Learned: The ABCDEF's of conducting a technical interview

Lessons Learned: Don't launch

How to conduct a Five Whys root cause analysis

Lessons Learned: SEM on five dollars a day

Lessons Learned: The four kinds of work, and how to get them done.

Lessons Learned: The metrics and levers of engagement.

The Superbowl ad test

Lessons Learned: Net Promoter Score: an operational tool to.

Lessons Learned: What is a market? (a guide for hackers)

Learning from Obama: maneuver warfare on the campaign trail

The cardinal sin of community management

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